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Media in Brazil - statistics & facts

The media industry in Brazil is set to finally surpass its pre-pandemic performance. According to forecasts, the annual value of the entertainment and media market in the South American country will amount to 32 billion U.S. dollars by the end of 2022, up from 30 billion dollars in 2019. The unparalleled impact of the COVID-19 outbreak also led projections to indicate a higher growth rate for segments that rely on consumers' mobility. It was forecast that, between 2020 and 2025, spending on cinema and out-of-home (OOH) advertising in Brazil will grow by 39 and 14 percent, respectively. Meanwhile, the expenditure on over-the-top (OTT) video – which experienced a rapid boost in popularity during lockdowns – was estimated to increase by 12.7 percent. But, despite these promising prospects, the sector still struggles to recover some prestige lost even before the coronavirus spread. The level of trust in media among internet users in Brazil has been standing below 50 percent since the second half of the 2010s.

What are the largest media companies in Brazil?

The top six Brazilian media companies that disclose their results include publishing houses (FTD and Editora Moderna) and the nation’s mint (Casa da Moeda do Brasil). Two of the organizations in the list are part of the same holding – the conglomerate known as Grupo Globo. This corporate leviathan has been leading legacy media in Brazil for decades now. However, Globo’s supremacy in free TV has slowly decreased throughout the 21st century, as the medium struggles to reinvent itself given the rise of video-on-demand (VOD). Its most tenacious rival is arguably Record TV, currently run by the founder and leader of the Universal Church of the Kingdom of God (UCKG), Edir Macedo Bezerra. With millions of UCKG followers across Brazil, Record benefits from its mix of religious shows with standardized formulas, such as variety and news programs.

Streaming in Brazil: expansion and deregulation

The popularity of VOD grew throughout the second half of the 2010s. More than three out of four Brazilian internet users watched streamed videos as of mid-2021. Brazil was also among the Latin American countries with the highest shares – 27 percent – of VOD consumers using smart TVs to watch online videos in 2021. The massification of video streaming takes place amidst a lack of regulation for this segment. Unlike, for instance, pay TV channels, subscription video-on-demand (SVOD) services in Brazil do not have to contribute to the Audiovisual Sector Fund (FSA, as abbreviated in Portuguese). Streaming platforms also remain exempt from a quota of local series and films. As a result, native production companies generally act only as service providers for the biggest players.

Interesting statistics

In the following 5 chapters, you will quickly find the 50 most important statistics relating to "Media in Brazil".

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