Media in Brazil - Statistics & Facts

The media and entertainment market in Brazil was estimated at 35.7 billion U.S. dollars in 2015 and projections expect that the value would grow to nearly 48.7 billion U.S. dollars by 2020. Providing internet access is the most revenue generating media business, valued at 11 billion U.S. dollars in 2014 and expected to grow to 17 billion by 2019. TV and video content as well as TV advertising are also important sectors in the industry. Media attracts the trust of 48 percent of the Brazilian population, which is more than the United States (47 percent), Germany (42 percent) or the United Kingdom (32 percent), to name just a few. Brazil is the home to Globo – one of the largest media companies worldwide and the largest media company in Latin America. In 2016, Globo generated a revenue of 15.3 billion Brazilian reals, down from 16.05 billion a year earlier. The company’s net profit amounted to 1.56 billion Brazilian reals in 2016, decreasing by nearly 50 percent in comparison to the 2015 result.

Among offline media, TV has the highest reach in Brazil: 77 percent of the Brazilian population watch television several times a week. In 2016, there were nearly 65 million TV households in Brazil and the last available figures show that the country has 11.3 thousand TV stations (as of 2014). Television consumption per person is increasing: in 2016, the average Brazilian spent 367 minutes per day watching TV, up by nearly an hour from 308 minutes in 2008. A survey found that Globo is the most watched channel in the country.

Radio is most popular in the city of Belo Horizonte (in the south west of Brazil), where 96 percent of the population listen to it daily. Fortaleza ranked second with 92 percent, Florianópolis and Porto Alegre both ranked third with 91 percent. However, it is in the city of Goiania where the population spends the largest amount of time listening to radio: around 334 minutes per day. On the country level, while 35 percent of respondents in a survey declared that they listened to it every day, 33 percent stated they did not listen to the radio at all. People aged 30 to 39 years were the main audience of radio in Brazil in 2016.

Between 2013 and 2017, the annual growth rate of the newspaper market in Brazil amounted to four percent while the U.S. market shrunk by three percent. Brazil had almost five thousand newspapers in 2013, compared to roughly two thousand in 2001. The daily circulation of print paid newspapers was of 8.4 millions of units in 2015. Nevertheless, 67 percent of respondents stated they did not read newspapers at all. In the magazine sector, Veja, a weekly news magazine published by Grupo Abril, is the leading publication in terms of circulation. However, the number of magazine readers in Brazil decreased from 92 million in 2012 to 67.5 million in 2014. Almost 77 percent of respondents in a survey said they never read them.

The internet sector, on the other hand, is booming. Brazil had 119 million internet users in 2016, and the figure is expected to reach more than 133 million in 2021. The percentage of individuals using internet rose sharply in the last two decades and was at 60 percent in 2015. The computer is still the preferred device for accessing internet among all age groups, used far more frequent than mobile phones or tablets.

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Media in Brazil

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