The market leader in this industry is Spotify. Spotify Corporate has the highest number of average active sessions, consistently averaging over two million sessions. Its closest competitor is Pandora Corporate, which also consistently registers over two million sessions. Pandora makes a large share of its money from advertisements, in fact, the company makes around 7.6 U.S. dollars in revenue for each hundred listener hours.
Due to the high proportion of the population that is reached by radio, advertisers are looking to capitalize on this market. In the United States, radio local digital ad revenue amounted to nearly 800 million U.S. dollars in 2018. Nevertheless, the figures are likely to grow in the near future, as the number of monthly digital radio listeners is expected to continue to increase.
