U.S. Online Radio - Statistics & Facts
Online radio streaming is gaining ground in the United States. According to data, 58.36 million Americans used such services monthly in 2015, on average tuning in for 12 hours 53 minutes every week. Forecasts suggest that 55.8 percent of the entire U.S. population and as much as 68.4 percent of the U.S. internet users will have become online radio users by 2018.
The market leader in this industry is Pandora Media, Inc. Pandora has the highest number of average active sessions, with a total of over 2 million sessions in August 2016. Its closest competitor was Spotify, which registered 1.26 million sessions in the same timeframe. Pandora's revenue topped one billion U.S. dollars for the first time in 2015, the majority of which was generated through advertising.
Due to the high proportion of the population that are reached by radio, advertisers are looking to capitalise on this market. In the United States, digital radio ad revenue amounted to over 1 billion U.S. dollars in 2015, which was less than five percent of total radio advertising revenue generated that year. Nevertheless, the figures are likely to grow in the near future, as the number of monthly digital radio listeners is expected to continue to increase.
Online radio in the U.S. - Important statistics
- 1. Overview
U.S. music industry - revenue distribution H1 2016, by source- +Music streaming revenue worldwide 2010-2015, by type
- +Music streaming revenue worldwide 2015-2016
- +Number of music streaming users worldwide 2014-2020, by type
- Global usage of audio streaming services 2016, by country
- +Radio station revenues in the U.S. 2006-2016, by source
- +Frequency of listening to podcasts in the United States 2017
- 2. Advertising
- +Radio ad revenue in the U.S. 2009-2015, by source
- +Radio local digital advertising revenue in the U.S. 2002-2017
- AM/FM vs. online radio ads - U.S. consumer comparison 2014
- +Radio advertising recall among U.S. broadcast radio and Pandora users 2014
- +Pandora's advertising revenue per 100 listener hours from 2008 to 2022, by platform
- Attitudes towards radio advertising in the U.S. 2014, by platform
- +Reactions to ads in podcasts in the United States 2017
- +Willingness to pay for no ads in podcasts in the United States 2017
- 3. Market leaders
- Leading online radio companies in the U.S. 2017, by active sessions
- Global music services usage 2016, by device
- +Share of iHeartRadio users in the U.S. 2017
- +Share of Spotify users in the U.S. 2013-2017
- +Share of Apple Music users in the U.S. 2017
- +Pandora's monthly share of U.S. radio listening time 2013-2015
- +Number of Sirius XM Holdings' subscribers in the U.S. Q1 2011 - Q2 2017
- +Podcasts occasionally listened to in the United States 2017
- 4. Audience
- +Weekly time spent with online radio in the U.S. 2008-2017
- +Online radio reach in the U.S. 2017, by age
- +Number of digital radio listeners in the U.S. from 2010 to 2019
- +Share of digital radio listeners in population of the U.S. from 2010 to 2018
- +Internet users who listen to online radio within the last month in the U.S. 2016
- Listening to mobile radio in cars - penetration rate in the U.S. 2010-2017
- +Frequency of listening to podcasts in the United States in 2017, by age
- 5. User behavior
- +Sources used for keeping up-to-date with music U.S. 2017
- +Digital radio consumption in the U.S. in 2015, by device
- Reasons for listening to AM/FM radio in the U.S. and Canada 2016
- Most popular entertainment apps in the U.S. 2017, by audience
- +Share of U.S. console music streaming users 2015, by platform
- +Audio content consumption on mobile phones 2015, by country
- +Reasons for not listening to podcasts in the United States 2017
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