Booking timing of transport tickets via online travel agencies in Japan 2020

According to a survey on usage penetration of online travel agencies conducted by Rakuten Insight in November 2020 in Japan, 70 percent of respondents who bought travel tickets via online travel agencies stated that they used the service several months before the trip. The survey found this to be the most common timing to book or purchase travel related means of travel for users in Japan, followed by the purchase of transport tickets several weeks before the trip.

Most common timing of booking tickets for transportation services via online travel agencies in Japan as of November 2020

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In cooperation with
Rakuten Insight
Release date

January 2021



Survey time period

November 12 to 30, 2020

Number of respondents

184 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question: "If you had used an online travel agency to book or purchase your travel tickets (flights, bus, train, ship, or vehicle rental), when did you do so?"
Multiple answers applied.

65 female and 119 male respondents.

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