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Sales and marketing expenses of Booking Holdings worldwide 2015-2021

Sales and marketing expenses of Booking Holdings worldwide from 2015 to 2021

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Release date

February 2022



Survey time period

2015 to 2021

Special properties

fiscal years ending December 31

Supplementary notes

*The source adds the following information: "In the year ended December 31, 2019 and prior periods, the Company's marketing expenses were presented in the Consolidated Statements of Operations as "Performance marketing" and "Brand marketing" expenses. In 2020, the Company changed the presentation of marketing expenses by combining "Performance marketing" and "Brand marketing" into "Marketing expenses" in the Consolidated Statement of Operations because of the increased convergence of performance marketing and brand marketing channels in areas including digital marketing and the Company's view of overall marketing expenditure as its investment in customer acquisition and retention. The change in presentation had no impact on operating income or net income".

The company Booking Holdings was known as the Priceline Group until 2018. Data prior to 2019 were previously published by the source. Figures have been rounded.

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