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Global sales and marketing expenses of Booking Holdings 2015-2020

Sales and marketing expenses of Booking Holdings worldwide from financial year 2015 to 2020

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Release date

February 2021



Survey time period

2015 to 2020

Special properties

financial years ending December 31

Supplementary notes

*The source adds the following information: "In the year ended December 31, 2019 and prior periods, the Company's marketing expenses were presented in the Consolidated Statements of Operations as "Performance marketing" and "Brand marketing" expenses. In 2020, the Company changed the presentation of marketing expenses by combining "Performance marketing" and "Brand marketing" into "Marketing expenses" in the Consolidated Statement of Operations because of the increased convergence of performance marketing and brand marketing channels in areas including digital marketing and the Company's view of overall marketing expenditure as its investment in customer acquisition and retention. The change in presentation had no impact on operating income or net income".

The company Booking Holdings was known as Priceline Group previous to 2018.

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