Sales and marketing expenses of Booking Holdings worldwide increased by 19 percent in 2023 over the previous year. Overall, the company's marketing expenses amounted to roughly 6.8 billion U.S. dollars in 2023, whereas sales and other expenses totaled around 2.7 billion U.S. dollars.
Sales and marketing expenses of Booking Holdings worldwide from 2015 to 2023
(in billion U.S. dollars)
Characteristic
Performance marketing
Brand marketing
Marketing expenses¹
Sales and other expenses
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Priceline.com, & Booking Holdings. (February 22, 2024). Sales and marketing expenses of Booking Holdings worldwide from 2015 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/225474/booking-holdings-operating-expenses/
Priceline.com, und Booking Holdings. "Sales and marketing expenses of Booking Holdings worldwide from 2015 to 2023 (in billion U.S. dollars)." Chart. February 22, 2024. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/225474/booking-holdings-operating-expenses/
Priceline.com, Booking Holdings. (2024). Sales and marketing expenses of Booking Holdings worldwide from 2015 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/225474/booking-holdings-operating-expenses/
Priceline.com, and Booking Holdings. "Sales and Marketing Expenses of Booking Holdings Worldwide from 2015 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/225474/booking-holdings-operating-expenses/
Priceline.com & Booking Holdings, Sales and marketing expenses of Booking Holdings worldwide from 2015 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/225474/booking-holdings-operating-expenses/ (last visited July 27, 2024)
Sales and marketing expenses of Booking Holdings worldwide from 2015 to 2023 (in billion U.S. dollars) [Graph], Priceline.com, & Booking Holdings, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/225474/booking-holdings-operating-expenses/