Revenue of leading OTAs worldwide 2023

Revenue of leading online travel agencies (OTAs) worldwide increased significantly in 2023 compared to the previous year, in most cases exceeding the earnings recorded before the COVID-19 pandemic. Overall, Booking Holdings reported the highest figure in 2023, generating roughly 21.4 billion U.S. dollars. That year, Expedia Group and Airbnb followed in the ranking, with revenue of approximately 12.8 billion and 9.9 billion U.S. dollars, respectively.

What are the most visited travel websites?

In April 2024, booking.com - the website of Booking Holdings' leading brand - topped the ranking of the most visited travel and tourism website worldwide, with nearly 560 million visits. That month, tripadvisor.com, aribnb.com, and expedia.com followed on the list. When looking at the traffic breakdown of booking.com by country, the United States accounted for the highest share of website visits in April 2024, ahead of the United Kingdom and Germany.

How big is the online travel market?

As estimated by the Statista Mobility Market Insights, online sales channels in the travel and tourism market worldwide generated roughly 70 percent of total revenue in 2023. That year, global revenue of the travel and tourism market, including hotels, package holidays, vacation rentals, and cruises, surpassed 850 billion U.S. dollars.

Leading online travel agencies (OTAs) worldwide from 2019 to 2023, by revenue (in million U.S. dollars)

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Release date

May 2024

More information

Region

Worldwide

Survey time period

2019 to 2023

Supplementary notes

¹ Figures for eDreams and MakeMyTrip do not refer to fiscal years (ending in March) but to calendar years. Data were calculated by summing figures of the four calendar quarters.

Figures in euros (eDreams ODIGEO, Trivago, and Lastminute.com Group) and in British pounds (On the Beach Group) were converted to U.S. dollars by looking at the exchange rate on December 31 per each year.

Data have been compiled by Statista based on the company filings for the selected financial years: Booking Holdings, Expedia Group, Airbnb, Trip.com, Tripadvisor, eDreams ODIGEO, Despegar, Trivago, MakeMyTrip, Lastminute.com Group, On The Beach Group.