Reasons for using online travel agencies for purchasing tickets China 2020

Published by Agne Blazyte, Jan 27, 2022
According to a survey by Rakuten Insight on online travel agencies in China conducted in November 2020, 72 percent of the respondents who purchased tickets or services using online travel agencies (OTAs) stated that they used an OTA because of the convenience. Other than convenience, Chinese respondents also used OTAs for the discounts and special offers.

Reasons for using online travel agencies for purchasing tickets or services in China as of November 2020

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In cooperation with
Rakuten Insight
Release date

January 2021

Region

China

Survey time period

November 12 to 30, 2020

Number of respondents

843 respondents

Age group

16 years and older

Special properties

among Chinese respondents

Method of interview

Online survey

Supplementary notes

The survey question was: "Why did you use an online travel agency to book the tickets/services for your trip? (choose up to three answers)"

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