The global major home appliances market has seen a transition towards online e-commerce channels for selling appliances. From 2017 to 2019, e-commerce's share of retail volume grew from 16.5 percent to 19.1 percent in just two years. While the offline channels such as electronics, appliance, and home specialist retailers have seen a slight decline in this two year time period.
Share of major household appliances retail volume worldwide in 2017 and 2019, by sales channel
Characteristic
E-commerce*
Electronics & appliance specialist retailers
Home specialist retailers
Mixed retailers
Supermarkets & hypermarkets
Others
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HKExnews, & Haier Smart Home. (November 16, 2020). Share of major household appliances retail volume worldwide in 2017 and 2019, by sales channel [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1201937/worldwide-household-appliance-retail-volume-by-sales-channel/
HKExnews, und Haier Smart Home. "Share of major household appliances retail volume worldwide in 2017 and 2019, by sales channel." Chart. November 16, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1201937/worldwide-household-appliance-retail-volume-by-sales-channel/
HKExnews, Haier Smart Home. (2020). Share of major household appliances retail volume worldwide in 2017 and 2019, by sales channel. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1201937/worldwide-household-appliance-retail-volume-by-sales-channel/
HKExnews, and Haier Smart Home. "Share of Major Household Appliances Retail Volume Worldwide in 2017 and 2019, by Sales Channel." Statista, Statista Inc., 16 Nov 2020, https://www.statista.com/statistics/1201937/worldwide-household-appliance-retail-volume-by-sales-channel/
HKExnews & Haier Smart Home, Share of major household appliances retail volume worldwide in 2017 and 2019, by sales channel Statista, https://www.statista.com/statistics/1201937/worldwide-household-appliance-retail-volume-by-sales-channel/ (last visited September 01, 2024)
Share of major household appliances retail volume worldwide in 2017 and 2019, by sales channel [Graph], HKExnews, & Haier Smart Home, November 16, 2020. [Online]. Available: https://www.statista.com/statistics/1201937/worldwide-household-appliance-retail-volume-by-sales-channel/