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Consumer attitude towards private-labelled products in the U.S. 2020

Published by Daniela Coppola, Feb 25, 2021
U.S. executives of conumer goods manufacturers believed the pandemic induced a more positive attitude towards private label among consumers. 46 percent of the respondents believed this to be the case, while 49 percent of them stated the attitude of U.S. consumers did not change.

Change in consumer attitude towards private-labelled products due to the pandemic according to U.S. manufacturers in 2020

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Sources

Release date

September 2020

Region

United States

Survey time period

October 2020

Number of respondents

156 respondents

Age group

18 years and older

Special properties

executives at US-based manufacturers

Method of interview

Email survey

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