Private label market in Canada - statistics & facts
In Canada, as is the case in many countries, private label products are readily available for purchase at mass merchandisers, supermarkets, and online. Private label products, also known as store brand products, are often a thriftier alternative to name brand goods. More often than not, the quality between the two is comparable. Globally, the consumer perception of private label goods is generally positive. According to a recent survey, 80 percent of consumers worldwide report that private label goods meet their expectations, and 77 percent believe that private label goods deliver on their promises.
Canadians seem to have a generally favorable opinion of private label products when comparing them to brand name products. A recent survey found that 53 percent of consumers in Canada believe that private label products are just as good as brand name products, and 66 percent of respondents indicated that they believe that most private label products are made by the same companies that manufacture the brand name goods. However, that same survey found that nearly three quarters of Canadian consumers would prefer to purchase brand name products on sale than private label products.
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