U.S. Private Label Market - Statistics & Facts

Published by Liam O'Connell, Jul 4, 2018
Private label brands are a line of products in a wide range of industries that provide a lower cost alternative to regional, national or international brands. In 2013, the market share of private label brands in the United States was 18 percent.

The perception of private label brands used to be quite negative. In 2011, 17 percent of U.S. consumers felt PLB's were for people on tight budgets who couldn't afford the best; but due to the economic downturn in recent years, consumers have changed their mind-set on these products. 33 percent of North American consumers have come to the realization that, in terms of quality and value, these products are equally as good as the name brands they used to purchase. As a result, 94 percent of consumers in North America will continue to buy private label products when the economy improves.

Private label brands provide various advantages for retailers. They help control over-pricing of products and services, provide higher control on production, marketing distribution and profits, which in turn helps build value and recognition from their customers.

Interesting statistics

In the following 4 chapters, you will quickly find the 33 most important statistics relating to "Private Label Market".

Private label market in the U.S.

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Important key figures

The most important key figures provide you with a compact summary of the topic of "Private Label Market" and take you straight to the corresponding statistics.

Private Label Retail

Private Label Products

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