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Preference of humans vs. robo-advisors for retail investment advice worldwide 2021

Retail investors' preference of humans versus robo-advisor for advice worldwide in 2021, by country or territory

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Release date

April 2022



Survey time period

October to November 2021

Number of respondents

4,564 respondents*

Age group

25 years and older

Method of interview

Online survey

Supplementary notes

*The respondents are 3,588 retail investors and 976 institutional investors from 15 geographic markets, with investable assets of at least 100,000 U.S. dollars, and 921 institutional investors with assets under management of at least 50 million U.S. dollars.

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Statistics on " Investment behavior worldwide "

Statistics on Investment behavior worldwide





Source of advice


Investment type


Responsible investing


Technology use


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