Italy: digital privacy concerns and actions taken 2021

According to a survey of adult internet users in Italy, roughly 59 percent of respondents expressed concern about what is real or fake on the internet. About 35 percent of respondents expressed concern about how companies might use their personal data, while more than 40 percent stated that they declined cookies on websites. Furthermore, over 20 percent of respondents said that they were using virtual private networks to access the internet.

Share of internet users in Italy having digital privacy concerns and taking steps to protect their online wellbeing as of 3rd quarter 2021

Characteristic	Share of respondents
Expressed concern about what is real or fake on the internet*	59.2%
Worry about how companies might use their online data	34.7%
Decline cookies on websites at least some of the time	40.7%
Use a tool to block advertisments on the internet at least some of the time	31.8%
Use a virtual private network(VPN) to access the internet at least some of the time	20.2%

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Release date

February 2022

More information

Region

Italy

Survey time period

Q3 2021

Age group

16-64 years

Special properties

among internet users

Supplementary notes

*Data from Reuters Institute Digital News Report, survey respondents aged 18 years and older. All other data is from GWI with survey respondents aged 16 to 64 years.

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