95 percent of people aged 16 to 34 years in the UK owned a smartphone as of 2018. While ownership rates decline with age, the share of people over the age of 55 who own a smartphone has increased. 42 percent of people in this age bracket owned a smartphone in 2016, while this figure exceeded 50 percent for the first time in 2018. Globally, it is expected that 40 percent of the population will own a smartphone by 2021.
Apple at the top of the tree
Apple are the leading smartphone manufacture in the UK as of 2018, holding a market share of 51.46 percent. Apple continue to generally increase their share of the market, increasing their stake from 46.01 percent in 2010. Samsung held 28.86 percent of the market in 2018.