Thailand: digital sentiment index for digital content 2023

The digital sentiment index for the digital content segment in Thailand stood at 52.2 index points in the third quarter of 2023. This was forecast to reach 50.9 in the fourth quarter of 2023, which would indicate a slight decrease in confidence among business owners in digital content products and services.

Digital sentiment index for digital content segment in Thailand from the 2nd quarter to the 3rd quarter of 2023 with a forecast for 4th quarter of 2023

Characteristic	Index points
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Release date

November 2023

More information

Region

Thailand

Survey time period

Q2 to Q3 2023

Special properties

a sentiment index is used to indicate how positive or negative people are towards the markets or the economy at the time. In this case, a digital sentiment index is to indicate how optimistic people are about the digital markets i.e. digital services, software, telecommunication, hardware and smart devices, and the digital content

Supplementary notes

Sentiment index = 50 means that the digital sentiment of the operators remains unchanged from the previous quarter.

Sentiment index > 50 means that the digital sentiment of the operators increases from the previous quarter.

Sentiment index < 50 means that the digital sentiment of the operators decreases from the previous quarter.

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