This statistic contains data on the worldwide digital advertising expenditure in 2012 and 2013 with a forecast until 2018. The source projected that global digital ad spending would reach 252.02 billion U.S. dollars by 2018.
Advertising spending - additional information
Advertising can utilize almost any form of media to meet its needs. Mediums including print, television, radio, cinema, outdoor, mobile and digital have all been targeted by advertisers. Recent figures show that the focus remains on television advertising but there is a growing trend towards digital advertising which is expected to account for 33 percent of all media spending in 2018.
Mobile internet advertising is a heavily invested sub-sector of the advertising industry. In 2013, mobile internet advertising spending per mobile internet user in North America amounted to 66.22 U.S. dollars. Forecasters expect that this spending will steadily grow in the future and is it estimated to amount to 247.93 dollars per mobile internet user in 2018. Worldwide regional distribution in 2014 shows that North America and Asia pacific were the leaders in mobile advertising, having spent 10.8 and 8.8 million euro respectively on this medium.
Due to advances in technology and consumer preferences, not all mediums are as heavily invested in as others. In order to understand which mediums have been affected on a global scale, the change in advertising spending must be consulted. Internet expenditures are projected to record a growth of 16.1 percent by the end of 2015. However traditional media such as radio, magazines and newspapers are all forecasted to suffer a decrease in ad spending with magazines thought to experience the worst drop of 10.4 percent in the same period.
