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Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)

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Digital advertising spending worldwide 2015-2020 This statistic contains data on the worldwide digital advertising expenditure in 2015 with a forecast until 2020. The source projected the spend would amount to 229.25 billion U.S. dollars in 2017 and that it would grow to 335.5 billion by 2020.
Advertising spending - additional information

Advertising can utilize almost any form of media to meet its needs. Mediums including print, television, radio, cinema, outdoor, mobile and digital have all been targeted by advertisers. Global advertising spending has been constantly increasing since 2010, and is forecast to round up to nearly 548 billion U.S. dollars in 2017. Due to advances in technology and consumer preferences, not all mediums are as heavily invested in as others. As of 2016, television was still considered the most important medium for advertisers, accounting for an estimate of 35.5 percent of total media ad spend in 2016. According to the source, desktop internet and mobile internet accounted for 18.9 percent of the total ad spending and 15.2 percent respectively. Internet expenditures are projected to record a growth of 13.3 percent in 2017.

Digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices – stood at an estimate at 194.6 billion U.S. dollars in 2016. This figure is forecast to constantly increase in the coming years, reaching a total of 335 billion U.S. dollars by 2020. Mobile internet advertising is a heavily invested sub-sector of the digital advertising industry. Mobile internet advertising spending is forecast to increase from an estimate of 109 billion U.S. dollars in 2016 to just over 247 billion U.S. dollars in 2020. Following this pattern, mobile advertising spending in the U.S. is also forecast to grow in the coming years. Mobile ad spending in the U.S. is projected to approximately double between 2015 and 2019.
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Spending in billion U.S. dollars
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Spending in billion U.S. dollars
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Description Source More information
This statistic contains data on the worldwide digital advertising expenditure in 2015 with a forecast until 2020. The source projected the spend would amount to 229.25 billion U.S. dollars in 2017 and that it would grow to 335.5 billion by 2020.
Advertising spending - additional information

Advertising can utilize almost any form of media to meet its needs. Mediums including print, television, radio, cinema, outdoor, mobile and digital have all been targeted by advertisers. Global advertising spending has been constantly increasing since 2010, and is forecast to round up to nearly 548 billion U.S. dollars in 2017. Due to advances in technology and consumer preferences, not all mediums are as heavily invested in as others. As of 2016, television was still considered the most important medium for advertisers, accounting for an estimate of 35.5 percent of total media ad spend in 2016. According to the source, desktop internet and mobile internet accounted for 18.9 percent of the total ad spending and 15.2 percent respectively. Internet expenditures are projected to record a growth of 13.3 percent in 2017.

Digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices – stood at an estimate at 194.6 billion U.S. dollars in 2016. This figure is forecast to constantly increase in the coming years, reaching a total of 335 billion U.S. dollars by 2020. Mobile internet advertising is a heavily invested sub-sector of the digital advertising industry. Mobile internet advertising spending is forecast to increase from an estimate of 109 billion U.S. dollars in 2016 to just over 247 billion U.S. dollars in 2020. Following this pattern, mobile advertising spending in the U.S. is also forecast to grow in the coming years. Mobile ad spending in the U.S. is projected to approximately double between 2015 and 2019.
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Release date
October 2016
Region
Worldwide
Survey time period
2015
Special properties
includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising
Supplementary notes
* Forecast.

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