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Digital advertising spending worldwide 2015-2020
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Digital advertising spending worldwide 2015-2020
Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
This statistic contains data on the worldwide digital advertising expenditure in 2015 with a forecast until 2020. The source projected the spend would amount to 229.25 billion U.S. dollars in 2017 and that it would grow to 335.5 billion by 2020.
Advertising spending - additional information
Advertising can utilize almost any form of media to meet its needs. Mediums including print, television, radio, cinema, outdoor, mobile and digital have all been targeted by advertisers. Global advertising spending has been constantly increasing since 2010, and is forecast to round up to nearly 548 billion U.S. dollars in 2017. Due to advances in technology and consumer preferences, not all mediums are as heavily invested in as others. As of 2016, television was still considered the most important medium for advertisers, accounting for an estimate of 35.5 percent of total media ad spend in 2016. According to the source, desktop internet and mobile internet accounted for 18.9 percent of the total ad spending and 15.2 percent respectively. Internet expenditures are projected to record a growth of 13.3 percent in 2017.
Digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices – stood at an estimate at 194.6 billion U.S. dollars in 2016. This figure is forecast to constantly increase in the coming years, reaching a total of 335 billion U.S. dollars by 2020. Mobile internet advertising is a heavily invested sub-sector of the digital advertising industry. Mobile internet advertising spending is forecast to increase from an estimate of 109 billion U.S. dollars in 2016 to just over 247 billion U.S. dollars in 2020. Following this pattern, mobile advertising spending in the U.S. is also forecast to grow in the coming years. Mobile ad spending in the U.S. is projected to approximately double between 2015 and 2019.
Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
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Description
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More information
This statistic contains data on the worldwide digital advertising expenditure in 2015 with a forecast until 2020. The source projected the spend would amount to 229.25 billion U.S. dollars in 2017 and that it would grow to 335.5 billion by 2020.
Advertising spending - additional information
Advertising can utilize almost any form of media to meet its needs. Mediums including print, television, radio, cinema, outdoor, mobile and digital have all been targeted by advertisers. Global advertising spending has been constantly increasing since 2010, and is forecast to round up to nearly 548 billion U.S. dollars in 2017. Due to advances in technology and consumer preferences, not all mediums are as heavily invested in as others. As of 2016, television was still considered the most important medium for advertisers, accounting for an estimate of 35.5 percent of total media ad spend in 2016. According to the source, desktop internet and mobile internet accounted for 18.9 percent of the total ad spending and 15.2 percent respectively. Internet expenditures are projected to record a growth of 13.3 percent in 2017.
Digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices – stood at an estimate at 194.6 billion U.S. dollars in 2016. This figure is forecast to constantly increase in the coming years, reaching a total of 335 billion U.S. dollars by 2020. Mobile internet advertising is a heavily invested sub-sector of the digital advertising industry. Mobile internet advertising spending is forecast to increase from an estimate of 109 billion U.S. dollars in 2016 to just over 247 billion U.S. dollars in 2020. Following this pattern, mobile advertising spending in the U.S. is also forecast to grow in the coming years. Mobile ad spending in the U.S. is projected to approximately double between 2015 and 2019.
Show moreAdvertising spending - additional information
Advertising can utilize almost any form of media to meet its needs. Mediums including print, television, radio, cinema, outdoor, mobile and digital have all been targeted by advertisers. Global advertising spending has been constantly increasing since 2010, and is forecast to round up to nearly 548 billion U.S. dollars in 2017. Due to advances in technology and consumer preferences, not all mediums are as heavily invested in as others. As of 2016, television was still considered the most important medium for advertisers, accounting for an estimate of 35.5 percent of total media ad spend in 2016. According to the source, desktop internet and mobile internet accounted for 18.9 percent of the total ad spending and 15.2 percent respectively. Internet expenditures are projected to record a growth of 13.3 percent in 2017.
Digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices – stood at an estimate at 194.6 billion U.S. dollars in 2016. This figure is forecast to constantly increase in the coming years, reaching a total of 335 billion U.S. dollars by 2020. Mobile internet advertising is a heavily invested sub-sector of the digital advertising industry. Mobile internet advertising spending is forecast to increase from an estimate of 109 billion U.S. dollars in 2016 to just over 247 billion U.S. dollars in 2020. Following this pattern, mobile advertising spending in the U.S. is also forecast to grow in the coming years. Mobile ad spending in the U.S. is projected to approximately double between 2015 and 2019.
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- Show publisher information
- Release date
- October 2016
- Region
- Worldwide
- Survey time period
- 2015
- Special properties
- includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising
- Supplementary notes
- * Forecast.
Source
- Show sources information
- Show publisher information
- Release date
- October 2016
More information
- Region
- Worldwide
- Survey time period
- 2015
- Special properties
- includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising
- Supplementary notes
- * Forecast.
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Statistics on "Advertising worldwide"
- Overview
The most important statistics
- Global advertising spending from 2010 to 2019 (in billion U.S. dollars)Global advertising spending 2010-2019
- Growth of advertising spending worldwide from 2010 to 2021Growth of advertising spending worldwide 2010-2021
- Distribution of global advertising spending from 2015 to 2020, by regionGlobal advertising spending 2015-2020, by region
- Distribution of global advertising spending in 2021, by mediaDistribution of global advertising spending 2021, by media
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)Advertising spending in the world's largest ad markets 2018
- Advertising spending in the world's largest ad markets in 2021 (in billion U.S. dollars)Advertising spending in the world's largest ad markets 2021
- Advertising markets with the highest major media expenditure growth worldwide between 2018 and 2021Global ad markets with highest major media spend growth 2021 vs. 2018
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018Ad spend growth 2016-2018, by country
- Print media
The most important statistics
- Global print advertising expenditure from 2000 to 2017 (in billion U.S. dollars)Global print advertising expenditure from 2000 to 2017
- Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global newspaper advertising expenditure 2014-2016
- Growth of newspaper advertising spending worldwide from 2000 to 2021Global newspaper ad spend growth 2000-2021
- Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platformMagazine publishing worldwide 2015-2020, by platform
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)Global magazine ad expenditure 2010-2020
- Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)Global consumer magazines advertising revenue 2008-2016
- Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global magazine advertising expenditure 2014-2016
- Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)Digital magazine revenue worldwide 2015-2020, by source
- Broadcast media
The most important statistics
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)Global television advertising revenue 2018-2022
- TV advertising spending worldwide from 2000 to 2021, by region (in million U.S. dollars)TV advertising spending worldwide from 2000-2021, by region
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by regionTV ad spend CAGR 2014-2020, by region
- Distribution of TV advertising spending worldwide in 2019, by segmentGlobal TV ad spend 2019, by segment
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platformGrowth of the global TV advertising spending 2013-2018, by platform
- Global radio revenue in 2016, by source (in billion British pounds)Global radio revenue 2016, by source
- Radio advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)Global radio advertising expenditure 2015-2017
- Audio advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)Global audio ad expenditure 2010-2020
- Out of home
The most important statistics
- Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)Global out-of-home advertising revenue 2014-2019
- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)OOH media revenue worldwide 2016, by type
- Compound annual growth rate of the fastest growing out-of-home advertising markets worldwide between 2013 and 2017Fastest growing out-of-home advertising markets between 2013 and 2017
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019Growth of out-of-home advertising in select countries 2014-2019
- Largest outdoor advertising companies worldwide in 2017, by revenue (in million U.S. dollars)Revenue of outdoor advertising companies 2017
- Share of digital in out-of-home advertising sales worldwide in 2010 and 2018Share of digital in OOH ad sales worldwide 2010-2018
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019Share of digital in out-of-home advertising revenue in selected markets 2019
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)Global DOOH ad spend 2016-2023
- Digital
The most important statistics
- Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars) Digital advertising spending worldwide 2015-2020
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)Global internet advertising spending 2010-2021, by type
- Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021Global digital ad spend growth 2016-2021, by format
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2018
- Change in digital advertising spending worldwide from 2016 to 2019, by formatDigital ad spend growth 2016-2019, by format
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)Programmatic ad spending worldwide 2017-2019
- Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars) Western Europe: digital ad spend 2015-2020
- Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars) Digital ad spend in the Middle East and Africa 2015-2020
- Mobile
The most important statistics
- Mobile internet advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars) Mobile ad spend worldwide 2015-2020
- Mobile in-app advertising spending worldwide from 2013 to 2016 (in billion U.S. dollars)Mobile in-app advertising spending worldwide 2013-2016
- Distribution of mobile advertising revenue worldwide from 2013 to 2018, by countryGlobal mobile advertising revenue 2013-2018, by country
- Distribution of worldwide mobile application revenues in 2017, by channelShare of worldwide mobile app revenues 2017, by channel
- Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating systemGlobal mobile ad spend in H1 2018, by OS
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industryGlobal in-app ad spend share in H1 2018, by app category and vertical
- Distribution of monetized mobile video advertising impressions worldwide in 4th quarters of 2016 and 2017, by regionMonetized mobile video ad impression share worldwide 2016-2017, by region
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017Leading countries ranked by mobile video ad viewability rates 2017
- Other media & ad types
The most important statistics
- Global cinema advertising revenue from 2015 to 2019 (in billion U.S. dollars)Global cinema advertising revenue from 2015-2019
- Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars)Global video games ad spend 2010-2020
- Branded entertainment marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)Branded entertainment marketing revenue worldwide 2016-2017
- Product placement revenue worldwide in 2016 and 2017 (in billion U.S. dollars)Product placement revenue worldwide 2016-2017
- Share of advertising-supported video-on-demand (AVoD) plays on various devices worldwide in 4th quarter 2016, by regionShare of AVoD plays worldwide in 2016, by device
- Agencies
The most important statistics
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative IndexThe most creative advertising agencies in the world in 2015
- Most creative agency networks of 2018 by number of points in the WARC Creative 100 WARC Creative: most creative agency networks in 2018
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2017
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)Leading digital agency networks worldwide 2017
- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)Revenue of the Publicis Groupe 2008-2018
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)Interpublic Group's revenue 2006-2018
- Omnicom Group's revenue from 2006 to 2018 (in billion U.S. dollars)Omnicom Group's revenue 2006-2018
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)WPP: annual revenue 2006-2017
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Statistics
- Japan: digital ad spend growth 2015-2020
- Share of social in digital ad spend in the U.S. 2015-2018
- Digital display advertising expenditure in Finland 2008-2015
- Australia: digital ad spend growth 2016
- Brazil: digital ad spend growth 2012-2019
- Digital display advertising expenditure in Greece 2008-2015
- Digital ad spend in Argentina 2015-2020, by device
- Digital display advertising expenditure in Germany 2008-2015
- Share general display advertising spend travel and accommodation Australia 2012- 2016
- China: digital ad spend growth 2012-2018
- Digital display advertising expenditure in the United Kingdom (UK) 2010-2015
- Digital ad spend in Brazil 2016, by format
- Asia Pacific: digital ad spend growth 2012-2018
- Central and Eastern Europe: digital ad spend growth 2013-2018
- North America: digital ad spend growth 2013-2018
- Factors to ensure consumer receptivity to advertising campaigns in Europe 2018
- Hyundai brand: ad spend in the U.S. 2015-2016
- Wm Morrison Supermarkets' advertising spending in the United Kingdom (UK) 2012-2016
- Newspaper advertising spending share in India 2008-2015
- Factors to ensure effective consumer reach in advertising campaigns in Europe 2018
Studies
- Digital advertising in Europe
- Digital advertising in the U.S.
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Advertising in Europe
- E-mail marketing in the United Kingdom (UK)
- Advertising in Belgium
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- BRICS advertising
- Advertising in Turkey
- TV advertising in the U.S.
- Programmatic advertising
- Advertising in Italy
Statistics on "Advertising worldwide"
- Global advertising spending from 2010 to 2019 (in billion U.S. dollars)
- Growth of advertising spending worldwide from 2010 to 2021
- Distribution of global advertising spending from 2015 to 2020, by region
- Distribution of global advertising spending in 2021, by media
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)
- Advertising spending in the world's largest ad markets in 2021 (in billion U.S. dollars)
- Advertising markets with the highest major media expenditure growth worldwide between 2018 and 2021
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018
- Most creative advertising markets of 2018 by number of points in the the WARC Creative 100
- Increase in marketing spending according to CMOs worldwide as of July 2018, by industry
- Perceived relevance of advertising in selected media among consumers worldwide as of October 2017
- Global print advertising expenditure from 2000 to 2017 (in billion U.S. dollars)
- Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Growth of newspaper advertising spending worldwide from 2000 to 2021
- Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platform
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)
- Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)
- Global directories advertising revenue in 2014 and 2019 (in billion U.S. dollars)
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)
- TV advertising spending worldwide from 2000 to 2021, by region (in million U.S. dollars)
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by region
- Distribution of TV advertising spending worldwide in 2019, by segment
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platform
- Global radio revenue in 2016, by source (in billion British pounds)
- Radio advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Audio advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)
- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)
- Compound annual growth rate of the fastest growing out-of-home advertising markets worldwide between 2013 and 2017
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019
- Largest outdoor advertising companies worldwide in 2017, by revenue (in million U.S. dollars)
- Share of digital in out-of-home advertising sales worldwide in 2010 and 2018
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)
- Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)
- Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
- Change in digital advertising spending worldwide from 2016 to 2019, by format
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)
- Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars)
- Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars)
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Number of websites selling native advertising from 4th quarter 2014 to 3rd quarter 2017
- Adblocking penetration rate in selected countries worldwide as of February 2018
- Mobile internet advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
- Mobile in-app advertising spending worldwide from 2013 to 2016 (in billion U.S. dollars)
- Distribution of mobile advertising revenue worldwide from 2013 to 2018, by country
- Distribution of worldwide mobile application revenues in 2017, by channel
- Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating system
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industry
- Distribution of monetized mobile video advertising impressions worldwide in 4th quarters of 2016 and 2017, by region
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Global cinema advertising revenue from 2015 to 2019 (in billion U.S. dollars)
- Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars)
- Branded entertainment marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Product placement revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Share of advertising-supported video-on-demand (AVoD) plays on various devices worldwide in 4th quarter 2016, by region
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative Index
- Most creative agency networks of 2018 by number of points in the WARC Creative 100
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)
- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Omnicom Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)
- Number of acquisitions carried out by selected advertising holdings worldwide from 2016 to 2018
- Change in digital advertising spending in Japan from 2015 to 2020
- Share of social network in digital advertising spending in the United States from 2015 to 2018
- Digital display advertising expenditure in Finland from 2008 to 2015 (in million Euro)
- Change in digital advertising spending in Australia from 2009 to 2016
- Change in digital advertising spending in Brazil from 2012 to 2019
- Digital display advertising expenditure in Greece from 2008 to 2015 (in million euro)
- Digital advertising spending in Argentina from 2015 to 2020, by device (in million U.S. dollars)
- Digital display advertising expenditure in Germany from 2008 to 2015 (in million euro)
- Market share for travel and accommodation industry in general display advertising expenditure in Australia from Q2 2012 to Q2 2016
- Change in digital advertising spending in China from 2012 to 2018
- Digital display advertising expenditure in the United Kingdom (UK) from 2010 to 2015 (in million GBP)
- Distribution of digital advertising spending in Brazil in 2016, by format
- Change in digital advertising spending in the Asia Pacific region from 2012 to 2018
- Change in digital advertising spending in Central and Eastern Europe from 2013 to 2018
- Change in digital advertising spending in North America from 2013 to 2018
- Most important factors to ensure consumer receptivity to advertising campaigns in Europe in 2018
- Hyundai Motor advertising spending on Hyundai brand in the United States in 2015 and 2016 (in million U.S. dollars)
- Advertising expenditure of Wm Morrison Supermarkets in the United Kingdom (UK) from 2012 to 2016 (in million GBP)
- Newspaper advertising expenditure share in India from 2008 to 2015
- Most important factors to ensure that advertising campaigns reach the target consumer in Europe in 2018
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