Each year, the Chinese Super League (CSL) and the Chinese Basketball Association (CBA) attract millions of sports fans in China. Sponsorship is the major revenue channel for this kind of big sports events in the country, accounting for over 72 percent of the total revenue as of March 2021. The share was much higher than in international sports matches, such as NBA, NFL, and Premier League.
Distribution of revenue of major national sports events in China as of March 2021, by type
Characteristic
Government subsidies
Sponsorship
Ticket and derivative sales
Broadcasting and media rights
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Forward Intelligence (Qianzhan). (March 17, 2021). Distribution of revenue of major national sports events in China as of March 2021, by type [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1260791/china-revenue-structure-of-major-sports-events/
Forward Intelligence (Qianzhan). "Distribution of revenue of major national sports events in China as of March 2021, by type." Chart. March 17, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1260791/china-revenue-structure-of-major-sports-events/
Forward Intelligence (Qianzhan). (2021). Distribution of revenue of major national sports events in China as of March 2021, by type. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1260791/china-revenue-structure-of-major-sports-events/
Forward Intelligence (Qianzhan). "Distribution of Revenue of Major National Sports Events in China as of March 2021, by Type." Statista, Statista Inc., 17 Mar 2021, https://www.statista.com/statistics/1260791/china-revenue-structure-of-major-sports-events/
Forward Intelligence (Qianzhan), Distribution of revenue of major national sports events in China as of March 2021, by type Statista, https://www.statista.com/statistics/1260791/china-revenue-structure-of-major-sports-events/ (last visited July 27, 2024)
Distribution of revenue of major national sports events in China as of March 2021, by type [Graph], Forward Intelligence (Qianzhan), March 17, 2021. [Online]. Available: https://www.statista.com/statistics/1260791/china-revenue-structure-of-major-sports-events/