Fitness is becoming more professional and social. Instead of doing workouts at home, people go to fitness studios with professional equipment and qualified trainers to help them achieve their goals. Due to the high penetration rate of smartphones in China, fitness apps are well used by fitness enthusiasts. People can easily get fitness tips, find fitness studios and get connected with other fitness enthusiasts and professional trainers with apps in their smartphones.
According to rough estimation, there were over 46,000 fitness studios in China. Most of them were opened in bigger cities. Beijing and Shanghai are the Chinese cities with the biggest market for fitness studios. Fitness studios with innovated concepts are also first introduced to these two metropolises. To be noticed is that the numbers of fitness studios in second-tier cities are growing faster. Considering the brands and types of fitness studios, the Chinese market has showed a great variety. While the big chains owning hundreds of studios are still expanding, the smaller boutique studios which focus on more individual personal training for certain groups are becoming increasingly popular. And people are apparently willing to spend more in these boutique studios.
With the growth of the fitness market, the consumption of high-tech sportwear and wearable devices are also expected to grow. Fitness studios with high-tech apparatus might also be more competitive in the market, while the less qualified trainers are facing the pressure from their customers who can get professional information from various channels. The future of fitness industry should be a cooperative competition of various industries and sectors with more highly personalized and individual offers.