U.S. NFT user characteristics

Relatively few Americans - roughly one out of 10 - invested in NFTs in early 2021, although most investors were found among millennial men. Indeed, around 22 percent for millennials indicated in an online survey held in March 2021 they were currently invested in NFTs. This survey followed only a few weeks after NFTs made Beeple's First 5000 Days became the world's most expensive NFT sale after it was auctioned at Christie's. Note, however, that the source makes it clear these figures concerns investors, not collectors - hinting that ownership among this particular group of people was somewhat different.

NFT ownership among investors in the United States in March 2021, by age and gender

Characteristic	Total	Male	Female
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

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Release date

April 2021

More information

Region

United States

Survey time period

March 31, 2021

Number of respondents

1,088; 525 male, 554 female

Age group

18 years and older

Special properties

U.S. adults

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following assets are you currently invested in? Please select all that apply." For this statistic, only the option related to "NFTs (non-fungible token)" was used.

The source adds that the figures provided are "not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population." That said, the source does not explain the difference between the total number of respondents compared to the weighted number of male and female respondents.

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