Blind spot warning was the most popular feature for new vehicle purchases by U.S. consumers. 70 percent of respondents identified it as a somewhat important or very important add-on for their next vehicle purchase. Automatic emergency braking ranked second in U.S. consumers' priorities. By contrast, semi-autonomous drive modes were unpopular, with only 32 percent of all respondents mentioning the feature as important in their buying process.
Share of U.S. consumers who consider various vehicle features important for their next vehicle purchase as of October 2020
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The question read "How important are each of the following features for your next vehicle?" Results include respondents ranking the criteria as somewhat or very important.
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Deloitte. (January 4, 2021). Share of U.S. consumers who consider various vehicle features important for their next vehicle purchase as of October 2020 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1269856/importance-of-various-features-for-us-consumers-next-vehicle-purchase/
Deloitte. "Share of U.S. consumers who consider various vehicle features important for their next vehicle purchase as of October 2020." Chart. January 4, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1269856/importance-of-various-features-for-us-consumers-next-vehicle-purchase/
Deloitte. (2021). Share of U.S. consumers who consider various vehicle features important for their next vehicle purchase as of October 2020. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1269856/importance-of-various-features-for-us-consumers-next-vehicle-purchase/
Deloitte. "Share of U.S. Consumers Who Consider Various Vehicle Features Important for Their next Vehicle Purchase as of October 2020." Statista, Statista Inc., 4 Jan 2021, https://www.statista.com/statistics/1269856/importance-of-various-features-for-us-consumers-next-vehicle-purchase/
Deloitte, Share of U.S. consumers who consider various vehicle features important for their next vehicle purchase as of October 2020 Statista, https://www.statista.com/statistics/1269856/importance-of-various-features-for-us-consumers-next-vehicle-purchase/ (last visited July 27, 2024)
Share of U.S. consumers who consider various vehicle features important for their next vehicle purchase as of October 2020 [Graph], Deloitte, January 4, 2021. [Online]. Available: https://www.statista.com/statistics/1269856/importance-of-various-features-for-us-consumers-next-vehicle-purchase/