Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowU.S: Share of those who try to consume proteins 2021, by generation
In a survey conducted in January 2021, approximately 62 percent of consumers in the United States said they generally try to consume protein, but generational differences remain. More than two-thirds of Baby Boomers (70 percent) reported willingness to consume proteins, compared to 55 percent Millennials and 58 percent of respondents in Generation X.
