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Share of preferred brand values among generation Z Thailand 2021

Published by Statista Research Department, Dec 14, 2022
In 2021, around 30 percent of those who were generation Z in Thailand stated that they wanted to see more honesty from a brand. Additionally, respondents also wanted to see more brand attention towards responsibility.

Share of preferred brand values on social media among those in generation Z in Thailand in 2021

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Sources

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Release date

September 2021

Region

Thailand

Survey time period

2021

Number of respondents

32,000 respondents

Special properties

total number of respondents collected from 26 markets across different countries

Supplementary notes

Source did not disclose the number of respondents for Thailand and did not provide further details on research methodology.

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Statistics on " Millennials and Generation Zs in Thailand "

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Statistics on Millennials and Generation Zs in Thailand

Demographics

5

Attitudes and values

3

Career and job perception

4

Mental health

5

Social media use

6

Further related statistics

21

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