In 2021, around 30 percent of those who were generation Z in Thailand stated that they wanted to see more honesty from a brand. Additionally, respondents also wanted to see more brand attention towards responsibility.
Share of preferred brand values on social media among those in generation Z in Thailand in 2021
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Brand Buffet. (September 22, 2021). Share of preferred brand values on social media among those in generation Z in Thailand in 2021 [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/1287777/thailand-opinion-of-generation-zs-on-preferred-brand-values/
Brand Buffet. "Share of preferred brand values on social media among those in generation Z in Thailand in 2021." Chart. September 22, 2021. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/1287777/thailand-opinion-of-generation-zs-on-preferred-brand-values/
Brand Buffet. (2021). Share of preferred brand values on social media among those in generation Z in Thailand in 2021. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/1287777/thailand-opinion-of-generation-zs-on-preferred-brand-values/
Brand Buffet. "Share of Preferred Brand Values on Social Media among Those in Generation Z in Thailand in 2021." Statista, Statista Inc., 22 Sep 2021, https://www.statista.com/statistics/1287777/thailand-opinion-of-generation-zs-on-preferred-brand-values/
Brand Buffet, Share of preferred brand values on social media among those in generation Z in Thailand in 2021 Statista, https://www.statista.com/statistics/1287777/thailand-opinion-of-generation-zs-on-preferred-brand-values/ (last visited April 25, 2024)
Share of preferred brand values on social media among those in generation Z in Thailand in 2021 [Graph], Brand Buffet, September 22, 2021. [Online]. Available: https://www.statista.com/statistics/1287777/thailand-opinion-of-generation-zs-on-preferred-brand-values/