South Korea: interest in CaaS among future car owners 2020

According to a survey carried out by The Automotive Disruption Rader by Roland Berger in September 2020, around 31 percent of survey respondents in South Korea were interested in a Car-as-a-Service (CaaS) model for buying their next car if the offer would be financially attractive. Conversely, around 18 percent of respondents said that they would always buy their own car outright.

Interest in Car-as-a-Service (CaaS) model among future car owners in South Korea as of September 2020

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Release date

January 2022

More information

Region

South Korea

Survey time period

September 2020

Number of respondents

1,010 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question:
"If you still plan to get a private car within the next 12 months, would you consider a "car-as-a-service" model?"

"Car-as-a-Service" defines a flexible model where customers 'subscribe' to a car using a monthly fee instead of owning it, usually for a period of 24-36 months. The service is all-inclusive - customers do not have to pay for or manage insurance, maintenance and other services, sometimes even fuel.

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