In 2022, the share of market research as percentage of ad spending in Japan amounted to 4.9 percent. The spending on market research amounted to a relatively small portion of ad spending when compared to other countries, such as the U.S., where market research comprised a double-digit share of ad spending.
Market research as percentage of ad spending in Japan from 2018 to 2022
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ESOMAR. (September 8, 2023). Market research as percentage of ad spending in Japan from 2018 to 2022 [Graph]. In Statista. Retrieved December 02, 2024, from https://www.statista.com/statistics/1301180/japan-market-research-percentage-ad-spend/
ESOMAR. "Market research as percentage of ad spending in Japan from 2018 to 2022." Chart. September 8, 2023. Statista. Accessed December 02, 2024. https://www.statista.com/statistics/1301180/japan-market-research-percentage-ad-spend/
ESOMAR. (2023). Market research as percentage of ad spending in Japan from 2018 to 2022. Statista. Statista Inc.. Accessed: December 02, 2024. https://www.statista.com/statistics/1301180/japan-market-research-percentage-ad-spend/
ESOMAR. "Market Research as Percentage of Ad Spending in Japan from 2018 to 2022." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1301180/japan-market-research-percentage-ad-spend/
ESOMAR, Market research as percentage of ad spending in Japan from 2018 to 2022 Statista, https://www.statista.com/statistics/1301180/japan-market-research-percentage-ad-spend/ (last visited December 02, 2024)
Market research as percentage of ad spending in Japan from 2018 to 2022 [Graph], ESOMAR, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1301180/japan-market-research-percentage-ad-spend/