Metaverse investment results expectation businesses worldwide 2022

According to a March 2022 survey of companies from selected countries that have already invested in the metaverse, around a quarter of responding businesses expected their efforts to result into making profit. An additional 17.62 percent of respondents were hoping to gather valuable data through their metaverse investments.

What type of results are you expecting from investments in the metaverse?

Characteristic	Share of respondents
Make profit	25.55%
We expect to gather valuable data	17.62%
Develop new products	17.18%
Build a better ecosystem	15.42%
Target a specific/new target group	12.33%
Create a more loyal consumer base	11.45%
Other	0.44%

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Release date

April 2022

More information

Region

Worldwide

Survey time period

February 24 to March 1, 2022

Number of respondents

200 respondents

Special properties

companies that have already invested in the metaverse; wider industry metrics may vary

Supplementary notes

Original question: "What type of results are you expecting from this investments?"

According to the source, "the surveyed companies came from Belgium, Germany, Spain, France, the United Kingdom, and the United States. We specifically targeted employed individuals above the age of 25 that occupied C-level positions such as executives, presidents, CEOs, board members, and senior management. The responses are anonymous."

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