Preferred types of holiday in Europe among affluent consumers worldwide Q4 2023

Published by Statista Research Department, Mar 26, 2024

According to a global study conducted in the fourth quarter of 2023, city breaks were the most popular holiday type for affluent consumers likely to visit Europe within the following year. Overall, roughly a third of respondents mentioned this type of trip. Meanwhile, 29 percent of the sample reported being likely to take a sightseeing or touring holiday in the region.

Share of global affluent consumers willing to take a holiday in Europe as of 4th quarter 2023, by type

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Release date

January 2024

Region

Worldwide

Survey time period

Q4 2023

Number of respondents

490 respondents

Special properties

affluent and HNWI consumers likely to take a holiday in Europe within the next year

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