After taking a slight dip in 2009 due to the struggling global economic climate, Marriott International’s revenue has climbed gradually, reaching 17 billion U.S. dollars in 2016. In 2016, the worldwide average daily rate of Marriott hotels was 177.11 U.S. dollars. In the North America, the average daily rate was 194.64 U.S. dollars and, in the spring of that year, 22.85 million people in the U.S. stated that they had stayed in a Marriott hotel within the past 12 months.
As of 2015, Marriott International was the second largest hotel chain in the world in terms of revenue. The largest hotel chain, InterContinental Hotels Groups, generated 9.5 billion U.S. dollars in revenue more than Marriott in 2015. That said, Marriott has received a higher American Customer Satisfaction Index score than InterContinental for the last nine years.