Marriott International started out as a humble root beer stand, set up by J. Willard Marriott and his wife in Washington D.C., United States in 1927. The couple opened their first hotel in Arlington, Virginia in 1957 and Marriott has since grown into a well-known hotel chain with almost 6,080 properties worldwide. The company seen large growth in both property numbers and revenue as a result of the acquisition of Starwood Hotels and Resorts. The deal was negotiated throughout 2016 and the merger was officially finalized in September of that year.
After taking a slight dip in 2009 due to the struggling global economic climate, Marriott International’s revenue has climbed gradually, reaching 17 billion U.S. dollars in 2016. In 2016, the worldwide average daily rate of Marriott hotels was 177.11 U.S. dollars. In the North America, the average daily rate was 194.64 U.S. dollars and, in the spring of that year, 22.85 million people in the U.S. stated that they had stayed in a Marriott hotel within the past 12 months.
As of 2015, Marriott International was the second largest hotel chain in the world in terms of revenue. The largest hotel chain, InterContinental Hotels Groups, generated 9.5 billion U.S. dollars in revenue more than Marriott in 2015. That said, Marriott has received a higher American Customer Satisfaction Index score than InterContinental for the last nine years.
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