Marriott International’s total revenue steadily increased until 2018, where it dropped from the previous years total of almost 23 billion U.S. dollars to just under 21 billion U.S. dollars. In 2018, the average daily rate of Marriott hotels worldwide was 182.67 U.S. dollars. Europe had the highest average daily rate of 205.15 U.S. dollars, however, North America accounted for the highest occupancy rate of 75.7 percent.
Marriott International is now the largest hotel chain in the world in terms of revenue. Its closest competitor Hilton Worldwide was ranked as the second largest chain, accounting for less than half the revenue of Marriott. That being said, Hilton Worldwide has received a higher American Customer Satisfaction Index score than Marriott in the years since the aquisition of Starwood Hotels and Resorts.
