Marriott International - Statistics & Facts

Marriott International is a global hospitality chain based in the United States that manages and franchises a large portfolio of hotels and lodging facilities. The company was founded when J. Willard Marriott and his wife opened a root beer stand in Washington D.C. The couple eventually opened their first hotel in Arlington, Virginia in 1957. Since this point, the company has grown exponentially and it now accounts for over seven thousand properties in its portfolio. These days, almost two thousand of these units are located outside of the U.S. This is in part due to the acquisitions of Canadian chain Delta Hotels and American chain Starwood Hotels and Resorts, in the years 2015 and 2016, respectively.

Marriot is the leading hotel company worldwide in terms of revenue, ranking ahead of other large hotel chains such as Hilton Worldwide, Hyatt Hotels and Accor. In 2019, the company reached a revenue of almost 21 billion U.S. dollars. In the same year, the average daily rate (ADR) of Marriott hotels worldwide was 182.6 U.S. dollars. The region with the highest average daily rate was Europe with an ADR of 205.15 U.S. dollars, meanwhile the Asia Pacific region recorded the lowest ADR. When it comes to occupancy of Marriott establishments, North America was the region with the highest occupancy rate at 75.8 percent, beating Marriott's global average of 73.7 percent.

While Marriott had the highest revenue of any hotel company, it drew with competitor and fellow hotel behemoth Hilton Worldwide when it came to customer satisfaction in the United States. Both companies received an American Customer Satisfaction Index score of 80 in 2019, five points higher than the industry average of 75. They were ranked amongst fellow hospitality giants such as InterContinental, Best Western, and Wyndham Hotels and Resorts.

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Marriott International

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