Time spent shopping for cars online in U.S. 2021

A 2021 survey of consumers who have recently purchased or leased a vehicle found that new car buyers spend an average of 5 hours and 22 minutes on online automotive research and purchasing, down from the previous years. Moreover, this is significantly less than for used car buyers, who spend an average of 7 hours and 22 minutes researching and purchasing their cars.

Average time spent researching and shopping for cars online in the U.S. from 2019 to 2021 (in minutes)

Characteristic	New cars	Used cars
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Release date

January 2022

More information

Region

United States

Survey time period

August 5 to September 3, 2021

Number of respondents

2976* car buyers

Supplementary notes

Respondents to this online survey were consumers who have purchased or leased a vehicle at some time between September 2020 and August 2021. Year of the purchased vehicle must be within the past 5 years.

*2976 recent vehicle buyers were surveyed in total, 1998 of which had bought new cars and 978 had bought used cars. Results of the survey were weighted to be representative of the car-buying population.
Data on 20219 and 2020 from previous releases.

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