In 2017, the e-commerce sales of pet care products grew by about 3.4 billion dollars, while traditional brick-and-mortar stores reported only about 317 million dollars in sales growth. Consumers also seem to be more likely to open marketing emails about pet and animal services than any other kind of marketing email. A recent survey among U.S. consumers found that the number of households to purchase pet products online has increased from about ten thousand in 2014 to nearly 15 thousand in 2016; further evidence of the growing popularity of this online market.
Although the future of online pet care seems bright, surveys have shown that most Americans still rely on physical stores to buy pet products, especially pet food. The two most popular shopping locations for pet products are pet supply stores such as Petsmart or Petco and supermarkets. For both dog and cat owners, approximately 90 percent of consumers reported purchasing pet food in stores, while only about 15 percent ordered pet food online. However, this could change in the near future, as two of the most influential factors for purchasing pet care products online were the convenience of online shopping and the competitive pricing of e-commerce sites.