Most well-known wearable brands in the United States 2022
Samsung is the most well-known wearable brand in the U.S, albeit by a small margin. The South Korean brand is recognized by 93% of respondents in the U.S., slightly ahead than the second placed Sony. Apple, that was the leading wearable brand in the world based on the number of unit shipments in 2021, comes on number three in this list followed by the German brand Adidas.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
