Fitness & activity tracker - Statistics & Facts

Published by Shanhong Liu, May 22, 2019
Fitness & activity trackers are a type of electronic wearable device that monitor and track health-related metrics such as distance walked or ran, heart rate, calorie consumption, and quality of sleep. Fitness & activity trackers mostly come in the form of wristbands; they can also appear as clip-on devices, earbuds or clothing made of smart fabric. Many fitness & activity trackers can transmit data directly to a smartphone or personal computer. Besides having a hardware form, fitness/activity trackers can also exist as software applications which are often installed on smartphones.

Interesting statistics

In the following 4 chapters, you will quickly find the 26 most important statistics relating to "Fitness & activity tracker ".


The global wearable market is forecast to continue growing over the next five years. As the most popular wearable device in 2017, sales of fitness/activity trackers are projected to increase to 105 million unit shipments and 3.33 billion U.S. dollars in revenue in 2022.

The markets for smart wristbands and sport watches are expected to continue growing until at least 2021, encouraging other consumer electronics manufactures to enter the market. Fitbit has remained the market leader in the fitness tracker market, but its years of dominance have recently been challenged by Apple, thanks to the growing popularity of the Apple Watch.

Corresponding to the sales figures of fitness & activity trackers are the ownership rate and actual usage rate reported by consumers. According to Statista Consumer Surveys, 30 percent of U.S. consumers owned a fitness band, and, 44 percent of U.S. consumers used their sport and fitness gadgets daily.

Fitness & activity tracker

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Important key figures

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Fitness & activity tracker market

Major players

Consumer Attitudes

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