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Fitness trackers - Statistics & Facts

Fitness and activity trackers are electronic wearable devices that monitor health-related metrics such as walking or running, heart rate, blood oxygen levels, calorie consumption, and sleep quality. Fitness and activity trackers mostly come in the form of wristbands, although they can also appear as clip-on devices, earbuds, or clothing made of smart fabric. Besides being a standalone device, it can also exist in the form of a fitness app as software often installed on smartphones utilizing the device’s built-in components to keep track of certain activities.

Standalone fitness trackers on transition

In the beginning, there was a clear divide between a smartwatch when it was solely an extension of a smartphone screen and a fitness tracker that had sensors that relayed activity data to a smartphone. However, these two devices converged when the smartwatches leaned towards integrating sensors for tracking activity, as we see in one of the most popular smartwatches and a fitness tracker, the Apple Watch. The smartwatch serving the purpose of a fitness or activity tracker has resulted in the decline of devices specifically designed to help as an activity tracker, albeit their advantage of being more compact with longer battery life over smartwatches.

Companies and apps

Apple has been the leader in the global wearables market ever since the launch of the Apple Watch in 2015. As of 2020, about 151 million Apple watches were shipped with Xiaomi, Samsung, and Huawei shipping fewer numbers of wearables. Still, when asked what brand their smartwatch or fitness tracker was, most American consumers and British consumers answered Fitbit, whereas German consumers owned Samsung devices primarily. The leading Android health and fitness app in the United States was Planet Fitness Workouts, with over 627 thousand downloads as of 2021.

Interesting statistics

In the following 4 chapters, you will quickly find the 20 most important statistics relating to "Fitness trackers".


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