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Fitness trackers - Statistics & Facts

Fitness and activity trackers are a type of electronic wearable device that monitor and track health-related metrics such as distance walked or ran, heart rate, calorie consumption, and quality of sleep. Fitness and activity trackers mostly come in the form of wristbands;although they can also appear as clip-on devices, earbuds, or clothing made of smart fabric. A number of fitness and activity trackers can transmit data directly to a smartphone or personal computer. Besides having a hardware form, fitness/activity trackers can also exist as software applications that are often installed on smartphones.

Market overview

Composing a major share of the wearable device market, smartwatches were forecast to generate over 27 billion U.S. dollars in end-user spending by 2021, with the corresponding figure for sports watches expected to be roughly 4.9 billion dollars. The total end-user spending on wearables was expected to reach 63 billion U.S. dollars by 2021. Despite the increasing popularity of wearables, the coronavirus pandemic had an impact on the global economy, with the tech market as no exception. While wearables grew 89 percent in 2019, the growth rate was expected to plummet to less than 15 percent in 2020.

Companies and apps

Apple has been the leader in the global wearables market ever since the launch of the Apple Watch in 2015. As of 2019, nearly 107 million Apple watches were shipped with Xiaomi, Samsung, and Huawei shipping inferior numbers of wearables. Still, when asked what brand their smartwatch or fitness tracker was, most American and British consumers answered Fitbit, whereas Germans seemed to own primarily Samsung devices. The leading Android health and fitness app in the United States was Calm-Meditate, Sleep, Relax, with over 675 thousand downloads as of September 2020.

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Fitness trackers".

Fitness trackers

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Key figures

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Major players


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