Most well-known spirit brands in the UK 2022
Smirnoff is the most well-known spirits brand in the UK, albeit by a small margin. Owned by British company Diageo, the vodka brand is recognized by 89 percent of online respondents in the United Kingdom. Coming in a close second are Baileys and JACK DANIEL’S, both of which incorporate an 88 percent brand awareness in the UK.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
