U.S. Spirits Industry- Statistics & Facts

Martini, Gin & Tonic or Bloody Mary – the list of popular cocktails and long drinks enjoyed for several occasions is quite extensive. The classic cocktail Bloody Mary includes vodka, which mixes well with fruit or vegetable juices due to its subtle taste. Based on generated sales, Diageo-owned Smirnoff was the best-selling vodka brand worldwide with a sales volume of 25.7 million 9 liter cases in 2015. Based on the calculated brand value, the Baijiu brand Moutai took the global lead.


Over the past few years, spirits market sales made up over a third of total alcohol sales in the United States. The total U.S. sales volume of distilled spirits amounted to 215.1 million 9 liter cases in 2015. Thereof, about 46.2 million 9 liter cases were generated on-premise and 169.8 million 9 liter cases were made in the off-premise sector. Broken down by category, vodka took the lion's share of volume sales of the spirits industry, followed by whiskey/whisky and rum, respectively.

The average per capita consumption of spirits in the United States amounted to 1.6 gallons in 2015. The states with the highest amount of enjoyed spirits, in terms of gallons consumed, were New Hampshire, District of Columbia and Nevada in 2015.

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