Consumer attitudes about diversity in beauty product marketing in the U.S. in 2021
A 2021 survey asked consumers in different age groups their views on diversity in beauty marketing. More than half of baby boomers felt that a wide range of age-related products meant that the brand was inclusive. Only about a third of Generation Z respondents agreed with that. Gen Z members are much more likely to view a brand as inclusive if they offer gender-neutral products.
