Skin care feature important for global consumers as of 2016

This statistic shows the most important features when choosing facial care products according to female consumers worldwide as of 2016. According to the survey, 35.5 percent said they considered high quality as one of the most important features in skin care products, and 26.6 percent claimed that natural and organic as an important feature.

Most important skin care product features according to consumers worldwide as of 2016

Share of respondents
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Release date

July 2017



Survey time period

as of 2016

Number of respondents

20,000 respondents

Age group

15-70 years

Special properties

1,000 respondents per market; 70% female and 30% male

Method of interview

Online panel

Supplementary notes

Due to limitations in internet penetration in certain emerging markets, the target age range does not extend all the way to age 69 in four markets: Indonesia, Middle East, Thailand, and Turkey.

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Statistics on "Natural and organic cosmetics in the U.S."

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