Consumers' willingness to pay more for sustainable goods in China, by category

Share of consumers who were willing to pay more for sustainable goods in China as of November 2022, by category

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Release date

January 2023

Region

China

Survey time period

November 2022

Number of respondents

2,000 respondents

Age group

18-73 years

Special properties

among residents in China's tier-1 to tier-5 cities

Method of interview

Questionnaire

Supplementary notes

Original survey question: How much of a premium are you willing to pay for green consumption (i.e. how much more are you willing to pay compared to regular goods) when purchasing the following categories? Green consumption includes more environmentally friendly raw materials, packaging and production methods, lower carbon emissions during transportation and use, and better protection for people involved in production and trade.

The survey is conducted among 48 percent of female and 52 percent male respondents.

Percentage points exceeding 100 percent are probably due to rounding.

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