China: consumers' willingness to pay more for sustainable goods 2022

According to a survey conducted among Chinese adults in November 2022, around 66 percent of respondents stated that they were willing to pay more for sustainable goods. Nearly three-quarters of respondents said they would be willing to pay more for sustainable skincare and cosmetics, while only 55 percent said they would like to pay more for sustainable tobacco products.

Share of consumers who were willing to pay more for sustainable goods in China as of November 2022, by category

Characteristic	Not willing to pay more	Willing to pay less than five percent more	Willing to pay five percent to ten percent more	Willing to pay 10 percent to 20 percent more	Willing to pay more than 20 percent more
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

January 2023

More information

Region

China

Survey time period

November 2022

Number of respondents

2,000 respondents

Age group

18-73 years

Special properties

among residents in China's tier-1 to tier-5 cities

Method of interview

Questionnaire

Supplementary notes

Original survey question: How much of a premium are you willing to pay for green consumption (i.e. how much more are you willing to pay compared to regular goods) when purchasing the following categories? Green consumption includes more environmentally friendly raw materials, packaging and production methods, lower carbon emissions during transportation and use, and better protection for people involved in production and trade.

The survey is conducted among 48 percent of female and 52 percent male respondents.

Percentage points exceeding 100 percent are probably due to rounding.

Citation formats