South Africa: car brand measures limiting cost of car purchase and usage

In 2022, a survey conducted in South Africa regarding brand measures that are most likely to limit the costs of car ownership showed that 70 percent of consumers believed developing more fuel-efficient vehicles was the most impactful. Developing lighter vehicles was also popular among respondents, at 38 percent.

Consumer opinion on which car brand measures could most limit the cost of purchasing and using a car in South Africa, as of July 2022

Characteristic	Share of respondents
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Release date

October 2022

More information

Region

South Africa

Survey time period

June 23, 2022 to July 8, 2022

Number of respondents

800 respondents

Age group

18-65 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Consumers responded to the original question: "In your opinion, which measures taken by car brands could most limit the cost of buying and using a car?" They were allowed to select up to two answers from the given options. The quota method was used for sampling.

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