Mathilde Carlier
Research Expert covering transportation and logistics
Ford Motor Company in the United States - Statistics & facts
The Ford brand is one of the highest valued automotive brands in the world, particularly when compared to its American competitors. Valued at around 9.1 billion U.S. dollars, it ranked seventh among the most valuable brands within the automotive sector worldwide as of June 2023. The namesake brand belongs to Ford Motor Company, which also holds the rights to the Lincoln brand. In the fourth quarter of 2023, the Ford brand represented around 95.4 percent of the manufacturer’s sales in the United States. However, Ford Motor's 2023 calendar year was not without its share of challenges. The United Auto Workers strike in September and October put pressure on vehicle production at many of Ford Motor's, General Motors', and Stellantis' assembly plants in the United States, leading to an estimated loss of nearly 4.35 billion U.S. dollars for the Big Three manufacturers.
A global performance dependent on U.S. sales
Founded by Henry Ford in Detroit, 1903, Ford Motor Company was an early pioneer in vehicle manufacturing, particularly line assembly. This established Ford as one of the world’s first mass producers of automobiles. In recent years, Ford Motor has been recovering from the net loss recorded through the COVID-19 pandemic and global automotive semiconductor shortage. In 2023, Ford Motor's global net income reached some 17.9 billion U.S. dollars. Most of its revenue came from its Ford Blue segment, which focuses on internal combustion vehicles and hybrid vehicles. While the company's passenger vehicle business is at the core of its revenue generation, Ford Motor is becoming increasingly less reliant on advertising to sell their vehicle. In 2022, Ford has spent roughly 1.5 billion U.S. dollars on advertising campaigns in the United States, down from around 2.3 billion in 2019. The company benefitted from one of the highest car buzz in the United States, with nearly a third of consumers having noticed Ford Motor's eponymous brand in the media, on social media, or in advertising in the three months prior to Statista Consumer Insights' 2023 survey.Ford’s place in the U.S. market
With close to 2.1 million wholesales in 2020, the United States was the leading market for Ford Motor Company’s vehicles. Among Ford’s model line-up is one of the world’s most popular vehicles: the F-150. The F-series has proven to be consistently one of the most popular pickup trucks in the United States, where light trucks represent the largest share of light vehicle sales. In 2023, the Ford Explorer was also among the fifteen best-selling cars and sport-utility vehicles in the U.S., recording around 186,800 sales. U.S. consumer satisfaction with Ford grew to an index score of 77 that same year. The Ford Motor Company was the third-largest manufacturer in the United States based on market shares, holding 13 percent of the total U.S. sales in 2023, behind its main competitors General Motors and Toyota Motor.
