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Car brands: Ford - statistics & facts

Ford Motor Company sells approximately 2.4 million motor vehicles annually in the United States. Most vehicles are sold under the company's namesake brand, but the Ford Motor Company also holds the rights to the Lincoln marque. The Ford brand is one of the highest valued automotive brands in the world, particularly when compared to its American competitors.

Among Ford’s model line-up is one of the world’s most popular vehicles: the F-150. The F-series has proven to be consistently one of the most popular light vehicle models in Canada and the United States over several decades.

Founded by Henry Ford in Detroit, 1903, it was an early pioneer in vehicle manufacturing, particularly line assembly. This established Ford as one of the world’s first mass producers of automobiles. In recent years Ford has experienced some difficulties. This has resulted in a drop in stock price and employee layoffs. Between 2016 and 2018, Ford has spent roughly sesven billion U.S. dollars on advertising campaigns in the United States alone.

Like many U.S. motor brands, Ford has struggled to establish itself in competitive foreign markets. In the United Kingdom however, several Ford models are among the most popular cars. As a brand, Ford states that it will prepare for the future by shifting its production to be more focused on pickups, which have grown in sales in the United States, as well as SUVs.

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Car brands: Ford

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