Car Brands - Statistics & Facts

Car Brands - Statistics & Facts

Statistics and Facts about Car Brands

In 2015, Japan's Toyota topped the list of the world's most valuable car brands with an estimated value of just under 29 billion U.S. dollars. Toyota is the main division of the Toyota Motor Company, which also sells premium cars under its Lexus marque and the Millennial-aimed brand Scion, although production of the latter one is expected to be terminated by the end of 2016. The number one spot in the ranking coincides with positive customer satisfaction ratings: Toyota has received consistently higher than average customer satisfaction ratings since at least 2006. With a value of around 26.3 billion U.S. dollars, Germany's BMW was ranked second, while Ford and Audi had the largest boosts in value, according to market research organization Millward Brown. In their 2015 BrandZ Top 100 Most Valuable Global Brands study, the firm used consumer surveys and data from Bloomberg and Kantar to determine brand value.

Ford is the most valuable U.S.-based car brand. Ford's annual vehicle production is expected to exceed seven million units by 2016. In this year's ranking, Chevrolet dropped out of the ranking. The brand is manufactured by General Motors, North America's largest automaker. GM's brands include Chevrolet, GMC, Cadillac, Opel, Vauxhall, Wuling and Buick.

Picture: Volkswagen, FIAT, BMW

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