In 2016, Japan's Toyota topped the list of the world's most valuable car brands with an estimated value of just under 30 billion U.S. dollars. Toyota is the main division of the Toyota Motor Company, which also sells premium cars under its Lexus marque. The number one spot in the ranking coincides with positive customer satisfaction ratings: Toyota has received consistently higher than average customer satisfaction ratings since at least 2006. With a value of around 26.8 billion U.S. dollars, Germany's BMW was ranked second, while Mercedes-Benz had the largest boosts in value, according to market research organization Millward Brown. In their 2016 BrandZ Top 100 Most Valuable Global Brands study, the firm used consumer surveys and data from Bloomberg and Kantar to determine brand value.
While Chevrolet had dropped out of the ranking in 2015, Tesla made it into this year's list. In 2016, Ford was the most valuable U.S.-based car brand. Ford's annual vehicle production is expected to exceed eight million units by 2020. Meanwhile, North America's largest automaker is General Motors. GM's brands include Chevrolet, GMC, Cadillac, Opel, Vauxhall, Wuling and Buick.
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