Car Brands - Statistics & Facts

In 2018, Japan's Toyota topped the list of the world's most valuable car brands with an estimated value of just under 30 billion U.S. dollars. Toyota is the main division of the Toyota Motor Company, which also sells premium cars under its Lexus marque. The number one spot in the ranking coincides with positive customer satisfaction ratings: Toyota has received consistently higher than average customer satisfaction ratings since at least 2006. With a value of around 25.7 billion U.S. dollars, Germany's Mercedes-Benz was ranked second, while BMW rounded off at third. In their 2018 BrandZ Top 100 Most Valuable Global Brands study, the firm used consumer surveys and data from Bloomberg and Kantar to determine brand value.

Tesla continues to climb up the list of most valuable car brands, increasing its value by 60 percent between 2017 and 2018. Fourth-ranked Ford's Ford's annual vehicle production is expected to exceed eight million units by 2020. Meanwhile, North America's largest automaker is General Motors. GM's brands include Chevrolet, GMC, Cadillac, Opel, Vauxhall, Wuling and Buick.



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