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Car brands in the United States - statistics & facts

Worth over 42.6 billion U.S. dollars as of 2021, Tesla ranked first as the most valuable brand within the automotive sector worldwide, surpassing U.S. market leader Toyota. The Japanese brand, worth just under 27 billion U.S. dollars in 2021, held over 13 percent of the U.S. light vehicle market shares as of the second quarter of 2021. Toyota was also the best-selling brand in the country in December 2020,> It is the main division of the Toyota Motor Company, which also sells premium cars under its Lexus brand. Mercedes-Benz and BMW were other luxury brands with high values in 2020.

Competition in a diverse market

Ram, a division of the Netherlands-based Stellantis, was the brand recording the best initial quality in the U.S. as of July 2021. It was followed by Dodge and Lexus, which was also the second best-selling luxury car brand in 2020. Lexus ranked second in overall U.S. consumer satisfaction in 2021, sharing the same index score of 81 with its main luxury car competitor, BMW. While European and Asian brands held a majority of the market, Chevrolet was the best-selling North American car brand in the fourth quarter of 2020, recording approximately 521,000 sales in those three months. By contrast, Toyota reported selling over 567,700 vehicles.

Impact of the COVID-19 pandemic on sales

Due to the economic downturn of the Covid-19 pandemic, Toyota’s global net revenue dipped to 27.21 trillion Japanese yen in 2021 (around 247.6 billion U.S. dollars, at an exchange rate of 1 Japanese yen equal 0.0091 U.S. dollars as of September 6th, 2021). The brand’s global motor vehicle sales recorded an overall decrease that same year, with North American sales dipping by under 15 percent. Despite this drop, the manufacturer reported a rise in U.S. sales during the fourth quarter of 2020, visible across its Toyota and Lexus brands. BMW reported similar results, with global revenues dropping in 2020 paired with a year-on-year increase of fourth quarter U.S. vehicle sales, up to over 98,700 units. By contrast, Chevrolet, the best-selling American car brand in the country, recorded a drop in units sold during those same three months. This drop in sales in the fourth quarter of 2020 was also visible in Honda and Ford.

Key figures

The most important key figures provide you with a compact summary of the topic of "Car brands in the United States" and take you straight to the corresponding statistics.

North American Car Brands

Asian Car Brands

European Car Brands

Interesting statistics

In the following 5 chapters, you will quickly find the 34 most important statistics relating to "Car brands in the United States".

Car brands in the United States

Dossier on the topic

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Car brands in the United States - statistics & facts

Worth over 42.6 billion U.S. dollars as of 2021, Tesla ranked first as the most valuable brand within the automotive sector worldwide, surpassing U.S. market leader Toyota. The Japanese brand, worth just under 27 billion U.S. dollars in 2021, held over 13 percent of the U.S. light vehicle market shares as of the second quarter of 2021. Toyota was also the best-selling brand in the country in December 2020,> It is the main division of the Toyota Motor Company, which also sells premium cars under its Lexus brand. Mercedes-Benz and BMW were other luxury brands with high values in 2020.

Competition in a diverse market

Ram, a division of the Netherlands-based Stellantis, was the brand recording the best initial quality in the U.S. as of July 2021. It was followed by Dodge and Lexus, which was also the second best-selling luxury car brand in 2020. Lexus ranked second in overall U.S. consumer satisfaction in 2021, sharing the same index score of 81 with its main luxury car competitor, BMW. While European and Asian brands held a majority of the market, Chevrolet was the best-selling North American car brand in the fourth quarter of 2020, recording approximately 521,000 sales in those three months. By contrast, Toyota reported selling over 567,700 vehicles.

Impact of the COVID-19 pandemic on sales

Due to the economic downturn of the Covid-19 pandemic, Toyota’s global net revenue dipped to 27.21 trillion Japanese yen in 2021 (around 247.6 billion U.S. dollars, at an exchange rate of 1 Japanese yen equal 0.0091 U.S. dollars as of September 6th, 2021). The brand’s global motor vehicle sales recorded an overall decrease that same year, with North American sales dipping by under 15 percent. Despite this drop, the manufacturer reported a rise in U.S. sales during the fourth quarter of 2020, visible across its Toyota and Lexus brands. BMW reported similar results, with global revenues dropping in 2020 paired with a year-on-year increase of fourth quarter U.S. vehicle sales, up to over 98,700 units. By contrast, Chevrolet, the best-selling American car brand in the country, recorded a drop in units sold during those same three months. This drop in sales in the fourth quarter of 2020 was also visible in Honda and Ford.

Interesting statistics

In the following 5 chapters, you will quickly find the 34 most important statistics relating to "Car brands in the United States".

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