Indonesia: leading online apps for Ramadan shopping 2024

According to a survey on online shopping trends for Ramadan in Indonesia in 2024, around 89 percent of respondents used Shopee to purchase Ramadan essentials. With its headquarters based in Singapore, Shopee is one of the leading e-commerce platforms in Southeast Asia and Taiwan.

Most used online apps for Ramadan shopping in Indonesia as of January 2024

Characteristic	Share of respondents
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Release date

February 2024

More information

Region

Indonesia

Survey time period

January 2024

Number of respondents

2,136 respondents

Age group

18 years and older

Special properties

among respondents who identified as Muslim.

Method of interview

Online survey

Supplementary notes

*Business messengers = WhatsApp/Telegram/LINE for Business, etc.
**Online websites = Hijup.com, Heavenlight.id, etc.

Survey question: "On which of the following channels do you intend to make online purchases from during Ramadan? Please select all that apply."

The Islamic month of Ramadan follows the lunar cycle. In 2024, it falls on March 10 and ends on April 9. Eid al Fitr falls on April 10.

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