Spain: self-reported vehicle dealership choice criteria for consumers

Over a third of Spanish participants to a February 2023 survey mentioned the price was the leading decision factor when choosing a vehicle dealership. Good aftersale services and a good variety of available models from different brands were the second and third factors most impacting respondents' choice of dealership.

Leading criteria when choosing a vehicle dealership according to Spanish respondents as of February 2023

Characteristic	Share of respondents
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Release date

April 2023

More information

Region

Spain

Survey time period

February 1, 2023 to February 20, 2023

Number of respondents

2,159 respondents

Special properties

individuals who have bought a car or motorcycle in the last year, or with intentions to purchase one in the next two years.

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original survey question: "What is the main reason you shop at one or the other type of establishment?"

The source specifies the error margin for the total results is of plus or minus 2.53 percent. Gender, age, and autonomous comminuty were taken into consideration for sampling.

Multiple answers were possible.

"Dealership" is here understood as meaning any establishment (on or offline) where consumers can purchase a vehicle.

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