Between 2020 and 2022, non-branded Google searches for insurance content were higher than the branded searches in the United Kingdom (UK), according to Pi Datametrics. In 2022, approximately 213.2 million Google searches about insurance were non-branded, which was almost three times higher than the branded searches.
Annual search volume on Google for non-branded and branded insurance content in the United Kingdom (UK) from 2020 to 2022
(in millions)
The source analyzed 16,816 keywords categorized into seven groups in Google UK. The total search volume for these keywords over the last 36 months was 740 million.
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Pi Datametrics. (July 2, 2023). Annual search volume on Google for non-branded and branded insurance content in the United Kingdom (UK) from 2020 to 2022 (in millions) [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/1399059/united-kingdom-annual-google-search-volume-branded-and-non-branded-insurance/
Pi Datametrics. "Annual search volume on Google for non-branded and branded insurance content in the United Kingdom (UK) from 2020 to 2022 (in millions)." Chart. July 2, 2023. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/1399059/united-kingdom-annual-google-search-volume-branded-and-non-branded-insurance/
Pi Datametrics. (2023). Annual search volume on Google for non-branded and branded insurance content in the United Kingdom (UK) from 2020 to 2022 (in millions). Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/1399059/united-kingdom-annual-google-search-volume-branded-and-non-branded-insurance/
Pi Datametrics. "Annual Search Volume on Google for Non-branded and Branded Insurance Content in The United Kingdom (Uk) from 2020 to 2022 (in Millions)." Statista, Statista Inc., 2 Jul 2023, https://www.statista.com/statistics/1399059/united-kingdom-annual-google-search-volume-branded-and-non-branded-insurance/
Pi Datametrics, Annual search volume on Google for non-branded and branded insurance content in the United Kingdom (UK) from 2020 to 2022 (in millions) Statista, https://www.statista.com/statistics/1399059/united-kingdom-annual-google-search-volume-branded-and-non-branded-insurance/ (last visited October 13, 2024)
Annual search volume on Google for non-branded and branded insurance content in the United Kingdom (UK) from 2020 to 2022 (in millions) [Graph], Pi Datametrics, July 2, 2023. [Online]. Available: https://www.statista.com/statistics/1399059/united-kingdom-annual-google-search-volume-branded-and-non-branded-insurance/
