In 2022, Compare the Market was the most dominant insurance provider in the United Kingdom in terms of Google searches, according to Pi Datametrics. The insurer had a share of 28.4 brand searches. Go Compare ranked the second, holding a search share of 13.7 percent. Admiral closely followed with a share of 13 percent at that time.
Distribution of insurance brand searches on Google in the United Kingdom (UK) in 2022
The source analyzed 16,816 keywords categorized into seven groups in Google UK. The total search volume for these keywords over the last 36 months was 740 million.
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Pi Datametrics. (July 2, 2023). Distribution of insurance brand searches on Google in the United Kingdom (UK) in 2022 [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1398967/united-kingdom-most-searched-insurance-brand-on-google/
Pi Datametrics. "Distribution of insurance brand searches on Google in the United Kingdom (UK) in 2022." Chart. July 2, 2023. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1398967/united-kingdom-most-searched-insurance-brand-on-google/
Pi Datametrics. (2023). Distribution of insurance brand searches on Google in the United Kingdom (UK) in 2022. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1398967/united-kingdom-most-searched-insurance-brand-on-google/
Pi Datametrics. "Distribution of Insurance Brand Searches on Google in The United Kingdom (Uk) in 2022." Statista, Statista Inc., 2 Jul 2023, https://www.statista.com/statistics/1398967/united-kingdom-most-searched-insurance-brand-on-google/
Pi Datametrics, Distribution of insurance brand searches on Google in the United Kingdom (UK) in 2022 Statista, https://www.statista.com/statistics/1398967/united-kingdom-most-searched-insurance-brand-on-google/ (last visited November 09, 2024)
Distribution of insurance brand searches on Google in the United Kingdom (UK) in 2022 [Graph], Pi Datametrics, July 2, 2023. [Online]. Available: https://www.statista.com/statistics/1398967/united-kingdom-most-searched-insurance-brand-on-google/
