During a survey conducted among marketing and advertising professionals in North and South America as well as in Europe in July 2023, nearly 30 percent of respondents considered that generative AI poses significant risks to brand safety and misinformation. For 55 percent of the professionals, the technology represents a moderate risk to keep a brand's reputation safe.
Share of professionals believing generative artificial intelligence (AI) posed a brand safety and misinformation risk worldwide as of July 2023
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Basis Technologies. (July 27, 2023). Share of professionals believing generative artificial intelligence (AI) posed a brand safety and misinformation risk worldwide as of July 2023 [Graph]. In Statista. Retrieved September 10, 2024, from https://www.statista.com/statistics/1405095/ai-risk-level-brand-safety/
Basis Technologies. "Share of professionals believing generative artificial intelligence (AI) posed a brand safety and misinformation risk worldwide as of July 2023." Chart. July 27, 2023. Statista. Accessed September 10, 2024. https://www.statista.com/statistics/1405095/ai-risk-level-brand-safety/
Basis Technologies. (2023). Share of professionals believing generative artificial intelligence (AI) posed a brand safety and misinformation risk worldwide as of July 2023. Statista. Statista Inc.. Accessed: September 10, 2024. https://www.statista.com/statistics/1405095/ai-risk-level-brand-safety/
Basis Technologies. "Share of Professionals Believing Generative Artificial Intelligence (Ai) Posed a Brand Safety and Misinformation Risk Worldwide as of July 2023." Statista, Statista Inc., 27 Jul 2023, https://www.statista.com/statistics/1405095/ai-risk-level-brand-safety/
Basis Technologies, Share of professionals believing generative artificial intelligence (AI) posed a brand safety and misinformation risk worldwide as of July 2023 Statista, https://www.statista.com/statistics/1405095/ai-risk-level-brand-safety/ (last visited September 10, 2024)
Share of professionals believing generative artificial intelligence (AI) posed a brand safety and misinformation risk worldwide as of July 2023 [Graph], Basis Technologies, July 27, 2023. [Online]. Available: https://www.statista.com/statistics/1405095/ai-risk-level-brand-safety/
