93 percent of internet users in Singapore accessed the internet for personal reasons every day. To protect the high number of internet users, the city-state takes a strong stance against cyber-attacks. In 2018, Singapore’s Personal Data Protection Commission (“PDPC”) imposed the highest fines to date in respect of a cyber-attack on SingHealth’s patient database system affecting 1.5 million patients. SingHealth was fined 250,000 Singapore dollars as the data controller, and its contractor was fined 750,000 Singapore dollars for failing to take adequate security measures to protect personal data in its possession.
A majority of Singaporeans either used their smartphones for looking up information on search engines or for social networking. With such an ease of access, the number of cases of people scammed by impersonators on social media has jumped by more than nine times in the past three years, with most victims - six in 10 - aged in their 20s to 40s. In 2019, there were 672 reported cases of love scams and 224 tech support scams.
In 2020, the e-commerce market value in Singapore is expected to be worth three billion U.S. dollars. Lazada Singapore was the most visited e-commerce website in 2019 with approximately eight million monthly web visits. The site has become the most visited across Southeast Asia, boosted by increasing adoption of digital payments in the region.
In 2023, it is estimated that there will be around 4.7 million social network users in the country. YouTube and WhatsApp are leading social networks in Singapore whereas Facebook is currently losing their younger users to Instagram, WeChat or Snapchat.