During a survey carried out among advertising professionals in Europe in early 2023, 28 percent of respondents stated that fast-moving consumer goods (FMCG) and CPG (consumer packaged goods) companies showed the greatest concern for brand safety. Healthcare companies ranked second, named by 14 percent of respondents.
Industry verticals showing greatest concern for brand safety to advertising professionals in Europe as of February 2023
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
9
- Premium Statistic U.S mobile ad spend share 2021, by industry
- Premium Statistic Change in programmatic ad spend worldwide Q2 2023, by category
- Premium Statistic Leading digital advertiser sectors in Brazil 2023, by share of online ad spending
- Premium Statistic Mexico: digital ad spend 2023, by industry
- Premium Statistic Argentina: digital ad spend 2023, by industry
- Premium Statistic Leading digital advertising sectors in Spain 2023, by share of voice
- Premium Statistic CyberAgent's net sales FY 2014-2023
- Premium Statistic CyberAgent's net income FY 2014-2023
- Premium Statistic CyberAgent's net sales FY 2023, by segment
About the region
10
- Premium Statistic Display ad spend in Spain 2022, by sales method
- Premium Statistic Digital marketing spending share in Spain in 2021, by format
- Premium Statistic Spain: trust in brands with social media profiles 2023
- Premium Statistic Popularity of ad blocking in Spain 2016-2021
- Premium Statistic Ad spending in Spain 2022, by industry sector
- Premium Statistic Share of email in marketing budgets in Spain 2023
- Premium Statistic Digital magazine industry revenue in Spain 2016-2025, by source
- Premium Statistic Consumer magazine industry revenue in Spain 2016-2025
- Premium Statistic Share of employees of Groupm Publicidad in Spain 2011-2019, by type of contract
- Premium Statistic Sales & advertising revenue: digital specialist magazine industry in Spain 2015-2024
Selected statistics
1
Other regions
10
- Premium Statistic Publicis Groupe's net revenue share 2023, by sector
- Premium Statistic Venezuela: digital ad spend 2020, by industry
- Premium Statistic Change of sales promotion volume in Finland from 2016 to 2017, by channel
- Premium Statistic Advertising revenue in Norway 2017, by activities
- Premium Statistic Programmatic ad spend in the UK 2020, by recipient & ad type
- Premium Statistic El Salvador: digital ad spend 2020, by industry
- Premium Statistic Costa Rica: digital ad spend 2020, by industry
- Premium Statistic Uruguay: digital ad spend 2020, by industry
- Premium Statistic Ecuador: digital ad spend 2020, by industry
- Premium Statistic Importance of ad-supported services in Europe 2020
Related statistics
10
- Premium Statistic Digital ad spend in Germany 2023, by industry
- Premium Statistic eyeo GmbH revenue 2015-2021
- Premium Statistic eyeo GmbH net income 2015-2021
- Premium Statistic Digital ad spend in the U.S. 2022, by industry
- Premium Statistic Mobile ad spend in the U.S. 2021, by industry
- Premium Statistic Puerto Rico: digital ad spend 2021, by industry
- Premium Statistic Panama: digital ad spend 2021, by industry
- Premium Statistic Users of ad blocking software worldwide 2020, by region
- Premium Statistic Outsourcing programmatic ad functions in Europe 2020
- Premium Statistic Objectives of in-house programmatic advertising campaigns in Europe 2020
Further Content: You might find this interesting as well
Statistics
IAB Europe. (March 15, 2023). Industry verticals showing greatest concern for brand safety to advertising professionals in Europe as of February 2023 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1378534/industry-concern-brand-safety-europe/
IAB Europe. "Industry verticals showing greatest concern for brand safety to advertising professionals in Europe as of February 2023." Chart. March 15, 2023. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1378534/industry-concern-brand-safety-europe/
IAB Europe. (2023). Industry verticals showing greatest concern for brand safety to advertising professionals in Europe as of February 2023. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1378534/industry-concern-brand-safety-europe/
IAB Europe. "Industry Verticals Showing Greatest Concern for Brand Safety to Advertising Professionals in Europe as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1378534/industry-concern-brand-safety-europe/
IAB Europe, Industry verticals showing greatest concern for brand safety to advertising professionals in Europe as of February 2023 Statista, https://www.statista.com/statistics/1378534/industry-concern-brand-safety-europe/ (last visited May 11, 2024)
Industry verticals showing greatest concern for brand safety to advertising professionals in Europe as of February 2023 [Graph], IAB Europe, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1378534/industry-concern-brand-safety-europe/