Future car brand consideration Australia Q2 2023
According to a survey on future vehicle purchasing conducted in Australia in the second quarter of 2023, Toyota, Mazda and Hyundai were top three car brands that are popular among all ages. At the same time, Volkswagen appealed more to younger consumers from Gen Z, while older Australians belonging to Gen X and Boomers were open to consider a wider range of brands that might include Kia, Mitsubishi, Honda, Subaru, Nissan, and Ford.