India: degree of martech capability by type 2022

According to a 2022 survey on leveraging consumer data for marketing, 22 percent of the respondents in the analytics and data science sector indicated being ahead of the market regarding their marketing technology (martech) capabilities, compared to the rest of their industry. Out of the data management platforms, customer data platforms, and demand side platforms, 18 percent of the respondents indicated that they have been ahead of the market in comparison to the rest of their industry.

Degree of martech capability in India in financial year 2022, by type

Characteristic	Ahead of the market	At parity with the market	Not as advanced as the market	We don't have this capability
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Release date

November 2022

More information

Region

India

Survey time period

May to July, 2022

Number of respondents

170+

Special properties

CEOs and CMOs across various sectors in India

Method of interview

Questionnaire

Supplementary notes

Original question: "How advanced is your organization in each of the below capabilities and systems compared to the rest of your industry?"
In India, the financial year runs from 1. April to 31. March the following year. For example, the financial year 2022 would run from April 1st, 2021, to March 31st, 2022.

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