Preferred e-commerce platforms that Chinese consumers on Singles' Day 2023

Published by
Xin Ou,
Feb 27, 2024
According to a 2023 survey conducted in China, around 73 percent of respondents said they shopped on Alibaba's Tmall or Taobao during the Singles' Day sales in 2022. Meanwhile, over 92 percent of respondents said they intended to shop on Tmall or Taobao during the 2023 Singles' Day shopping event.

Leading e-commerce platforms that Chinese consumers used last year and planned on using this year on Singles' Day 2023

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Release date

October 2023

Region

China

Survey time period

2023

Number of respondents

2,150 respondents

Special properties

multiple answers were allowed

Supplementary notes

Original question: Check the platforms you purchased from in last year’s Double 11 and list the ones you intend to purchase from in this year’s Double 11.

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