Planned changes of spending on Singles' Day among Chinese consumers 2023, by category

Published by
Xin Ou,
Feb 27, 2024
According to a 2023 survey conducted in China, around 44 percent of respondents said they planned to increase their spending on clothes and fashion items during the Singles' Day sales this year. In comparison, around a quarter of respondents said they did not intend to buy any wine or spirits on Singles' Day in 2023.

Planned changes of spending on Singles' Day among consumers in China in 2023, by category

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Release date

October 2023

Region

China

Survey time period

2023

Number of respondents

2,150 respondents

Special properties

multiple answers were allowed

Supplementary notes

Original question: Please indicate your likely spend across the following product categories during this year’s Double 11 as compared to last year

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