Italy: grocery sales value growth by macro-region

During the period between January and October 2023, the northeastern and southern Italian regions experienced the highest increase in grocery sales value compared to the same period of the previous year, reaching a 9.9 percent growth. This increase surpassed the performance of the other two geographical areas within the country.

Y-o-y percentage change in sales value of grocery retail in Italy between January and October 2023, by macro-region

Characteristic	Year-over-year growth
Area 1	6.9%
Area 2	9.9%
Area 3	8.8%
Area 4	9.9%

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Release date

November 2023

More information

Region

Italy

Survey time period

YTD October 2023

Special properties

Increase compared to the previous year

Supplementary notes

Nielsen Areas are commercially homogeneous geographic portions into which Nielsen divides a country's territory in order to carry out surveys and market shares and estimates, coverage, pricing, and a range of analyses to support marketing activities and the commercial distribution of goods and services.
Italy is divided into four Nielsen areas:
Area 1: Northwest-Piedmont, Aosta Valley, Liguria, Lombardy.
Area 2: Northeast-Trentino-South Tyrol, Veneto, Friuli-Venezia Giulia, Emilia-Romagna.
Area 3: Center - Tuscany, Umbria, Marche, Lazio, Sardinia.
Area 4: South - Abruzzo, Molise, Apulia, Campania, Basilicata, Calabria, Sicily.

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